The Tastiest Burger In Town!

Our Task:

Wis Burger is a new fast food chain to rival McDonalds. They want to set up a main outlet ( shop) in Hong Kong and have narrowed it down to three sites. They are The Peak, Soho or Des Voeux road.

All the sites have advantages and disadvantages. Your task is to collect data that will help you decide which is the best site Wis Burger.

Today we will be discussing about which site is the best to build Wis burger. Recently we went on a field trip and we visited 3 destinations -The peak, Soho and Des Voeux road. In our group we have decided that the peak is the best site to build Wis burger. In our presentation today, we will share with you the advantages and disadvantages of all 3 sites.

0

0.5

1

1.5

2

2.5

3

3.5

4

cars vans lorries taxi bicycles

On the peak, for our 5 minute count- starting at 9:40 in the morning, There were not many vehicles. Here are the results-

Traffic Count

Type of vehicle

Amount of vehicles

We also did a pedestrian count for 5 minutes- from 9:46 to 9:51.Our total was – 65 people.

There are disadvantages of having Wis burger on the peak – but not that many. There is competition, but we can solve that –we’ll just vary our prices to theirs and advertise with good deals. In the morning-hardly anyone is at the peak-but there will be a lot of customers at other times of the day. Right now construction is going on at the peak – so it wont be a peaceful are to eat at. Hopefully the construction will stop soon.

The advantages of having a burger joint at the peak is that there will be a lot of customers during lunch and dinner times so the business will be good. There is also a great view at the peak. Most of the tourists and lots of families hang out at the peak during the weekend and they're probably willing to try something new-instead of McDonald's and Burger king. On our trip we also did a survey and we found out what the people come their for, and they all had a good attitude towards us – even though they didn’t know us-that is a good sign. The peak is also very peaceful and it is quite far away- so when people visit they usually tend to eat and then leave!

0

2

4

6

8

10

12

cars vans lorries taxi bicycles

Traffic Count

Amount of vehicles

Type of vehicle

In Soho,we did a traffic count from 11:40-11:45.It was more crowded and noisier than the peak as it was early in the afternoon. There was a lot of traffic because lots of people were rushing for work or lunch. We also did a pedestrian count. We saw

164 people all around us-in cabs, walking, on the escalators, working and shopping. We only kept record of this for 5 minutes.

The advantages of having Wis burger in Soho- are only a few. There will be a lot of customers(hopefully) since there is a large crowd roaming the lane. There is also no other burger joint there!

There are also lots of disadvantages of building WIS burger in soho.There is too much competition and people are usually just rushing for work. Also the area is too crowded for any other restaurant to fit in- is quite impossible. Other than that, the fact that there is a lot of competition is true. There are so many other restaurants and they have been there for quite some time so they are popular and are the main destinations for many hungry customers. People don’t want to take the risk of trying something new, since there are a lot of financial issues and so there is less money.

0

5

10

15

20

25

30

35

40

cars vans lorries taxi bicycles

We did a traffic count and the road was extremely crowded. It was full of vehicles, pollution and there was a very noisy background. There were a lot of traffic lights, honks and rushed chattering could be heard amongst the streets.

We were amazed at the amount of pedestrians! It was too much to count – but it was definitely over a 100 people. The majority of people were targeting their way to central.

The advantages of building WIS burger in Des Voeux Road are less. The only advantage is that there are always huge crowds around and so there will be a lot of customers and a quite successful business for our burger joint.

There are many, many disadvantages in Des Voeux Road. One being, that there is far too much competition, since the road is located in the centre of Hong Kong. Another disadvantage is that there is a lot of noise and air pollution around the area so it does not have the same comfort as it would in the atmosphere of the peak.

Our group discovered that The peak was the best site to build WIS burger. This is because, The peak has a peaceful and unpolluted environment, has a huge chance of good business –due to tourists visiting the area and has a lot of space for our brilliant burger joint.