10
THE PLANT PAGE A participatory plant project KaiEbato AzuraErizal KyeshaKeleher MelissaKuttan - Cinzia Sammassimo

Plantpage

Embed Size (px)

Citation preview

Page 1: Plantpage

THE PLANT PAGE

A participatory plant project

KaiEbato – AzuraErizal – KyeshaKeleher – MelissaKuttan - Cinzia Sammassimo

Page 2: Plantpage

Concept/Inspiration

What is the Plant Page?

Initial

Brainstorm

Page 3: Plantpage

The Journey

Then & Now

Less cluttered

Modest

Focus on quality

Page 4: Plantpage

• Visual

• User generated – one person or artist/rarely groups

• Photography based

• Search by hashtags

• Easily leads to other platform: can easily send through to Tumblr/Facebook/Twitter

• Limited access to users info – cannot message user unless an e-mail or website is provided. Must leave a comment on their photo.

• No website besides webstergram which is limited.

• Hard to screen cap and repost.

• Still the best for finding users who fit our aesthetic.

• Majority of user submissions found via Instagram.

Platforms used

Instagram

Positives

•Entirely visual

•User generated. Usually individual, rarely

groups

•Can search with #hashtags

•Focused on art/photography blogs

•Easy to contact users

Negatives

•Difficult to tweak themes

•Hard to find original source of work

Page 5: Plantpage

Platforms used

Tumblr

Positives

•Mostly visual

•Allows us to use Google Analytics

•Focused on art/photography blogs

•Easy to contact users

Negatives

•Difficult to tweak themes

•Hard to find original source of work

Page 6: Plantpage

Rule 1) What works for some, doesn’t work for others.

Why Facebook didn’t work

• Targeting friends and not professionals

• Not checking our Instagram/Tumblr page before submitting

• Not original work

• Not cohesive

Page 7: Plantpage

Rule 2) The quality of the work and the quality of relationships

Tumblr

Appreciation ContactPermission

Credit

Pros:

•Easier to contact e.g. “Ask” function

•More willing to share work

•Vested interest in photography

•Quick with responding

Cons:

•Sometimes difficult to find original work

Page 8: Plantpage

The quality of the work and the quality of relationships

Appreciation Contact Permission Credit

•Like

•Comment

•Follow

Seek out a

personal/business

email

•Friendly

•Complementary

•Professional

•Accurate/Honest

•Correct

•Link to their

blog, website, etc

InstagramPros:

•Mostly original work

•Personal

•Vested interest in photography

•Flattering

Cons:

•No contact information

•Fairly arduous

•Language barrier

Page 9: Plantpage

The quality of the work and the quality of relationships

Viewership = growing.

But

Less concerned with numbers &more interested in building a

network

Page 10: Plantpage

Rule 3) Go offline and get creative

Created a QR code