(PLANNING) ASSIGN 38: TARGET AUDIENCE

DEAN LEAVY

Slasher Demographics

• Majority Male Audience. Tends to be young people.

• All races and ethnicity's

• In the south east of England (place of distribution.)

• Students and young adults in education or work.

Slasher Psychographics

• Thrill seekers with a dark taste.

• Explorers – seeking discovery in the slasher genre.

• Dark attitude and tends to view slasher as an escapism.

• The more niche genres, non conformist. Enjoys the buzz of slasher films.

• Free and open to all genres. Tends to be aspirers and younger people/