2. Anti-Ageing CreamsDescription of anti-ageing
creams:Anti-ageing creams are moisturiser-based cosmeceutical skin
care productsthat are designed to make you the consumer look
younger by preventing anysigns of skin ageing. Anti-ageing cream
have been marketed towardswomen more than men but are becoming
increasingly more commontowards men.Only the best anti-ageing
preforming creams with ingredients that have aneffect on the skin
works and reduces the appearance of wrinkles by less than10% over
the course of 12 weeks a study has shown.
3. Target GroupAgeing cream is aimed for people that are over
the age of 60. It Isaimed at both genders, however women are more
liable to use thisbecause they still want to look young and
beautiful like they used tobe, no-one wants to look or get old. The
reason why people would buythis is due to the fact that people want
to prolong their age and makethem feel young again when they look
in the mirror and loves it whenthey get complimented by other
people. Such as, You look young foryour age. Late night TV channels
are always advertising these type ofproducts and makes you want it
more because of the guarantee andfeedback from others, saying
Amazing! Its a genuine product thatworks! Magnificent.
4. Other key ingredients
5. Tag lineAll ageing creams have different tag lines, but that
isdue to the fact that they are different companies, butan example
of a tag line for one of these are: Itimmediately leaves skin
brighter-looking and smooth.Tag lines are used when products are
advertised togain peoples attention when the product is shown.
Taglines make people remember that product becausethey associate
the few words of a tag line with theactual product of anti aging
cream.This video clearly showsthe use of a tag linebecause in the
video itstates that When energyflows
6. Branding or productplacementThe idea of product placement is
the manner thatduring adverts there is a brand or logo to do with
theproduct and it is visible however the characters willnot draw
the attention of the logo or brand towardsthe audience. For
example, there may be a bottle ofOlay and a person telling us about
it however theywill not mention the logo or the brand such as
whomade it. This video demonstrates how productplacement is used
within a film, which wouldbe similar to how it would be in a
advertsuch as Anti ageing cream which has alldifferent products
surrounding it as well astheir own product.
7. A catchy songA song could be used with the product too
because itwould get stuck in the audience's head if it wascatchy,
you could simply take an old song andchange the words. Its quite
like a tag line in therespect of it has the same meaning of making
peopleremember about the product.This is the type of song that is
catchy because itgets in the audiences head due to the fact ofhow
the words sound and the theme trackbehind it. They also repeat the
word 'ice icebaby'. This song has also been on TV for anadvert for
a bank