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Persuasive Techniques Unit Vocabulary. Reading Strand 3: Concept 3: Persuasive Text. Explain basic elements of argument in text and their relationship to the author ’ s purpose and use of persuasive strategies. PO 1. Determine the author's specific purpose for writing - PowerPoint PPT Presentation
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Reading Strand 3: Concept 3: Persuasive Text
Explain basic elements of argument in text and their relationship to the author’s purpose and use of persuasive
strategies.
PO 1. Determine the author's specific purpose for writingPO 2. Identify the facts and details that support the author’s argumentPO 3. Describe the intended effect of persuasive strategies and propaganda techniques
Persuasive writing is used for the purpose of influencing the reader.
PO 1. Write persuasive text (e.g., essay, paragraph, written communications) that:a. establishes and develops a controlling ideab.supports arguments with detailed evidencec.includes persuasive techniquesd.excludes irrelevant informatione.attributes sources of information when appropriate
Writing Strand 3: Concept 4: Persuasive
PO 1. Write a summary of information from sources (e.g. encyclopedias websites, experts) that includes:a. Paraphrasing to convey ideas and details from the sourceb. main idea(s) and relevant detailsPO 2. Write an persuasive & informational report that includes:a. a focused topicb. appropriate facts and relevant detailsc. a logical sequenced. a concluding statemente. a list of sources used
Writing Strand 3: Concept 6: Research
•Advertisers spend about $200 billion a year on TV advertising •The average cost for Super Bowl ads is $2.6 million per 30 second spot
•The average American watches about 24,000 TV commercials a year
http://television-commercial.net/
WHY?
•we read and listen to reliable sources,
•we watch for combinations of truths and lies,
•we check for hidden messages,
•we watch for use of propaganda techniques
We Make our Own Choices When…
Persuasive Techniques
The goal of propaganda is often to encourage you to, as
the reader, to take some action based on feelings rather than
on careful thought.
Emotional Appeals
Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.
Transferthe device of stirring the reader’s feelings about one thing and then connecting (transferring) those feelings to something else.
Loaded wordswords that a lot of people have strong feelings about. Some examples are evil, sweet, soul mate, dangerous, murderer, etc.
Peer Pressure
suggests that if the reader does not agree with the
author’s views, then the reader will lose
his or her peers’ respect.
Testimonial
a statement from a celebrity or expert that supports the author’s claim.
“Four out of five dentists recommend sugarless gum for their patients who chew gum”
Repetitionrepeating something so that the reader remembers it. Even if the idea has not been supported with solid evidence, it will be stuck in the readers’ heads.
How many times can you use the word “Fresh?”