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*Require registration
*Include an RSVP for fundraisers
*Thank people for signing up – verbally acknowledge their commitment
*Solicit general statements of support from stakeholders early in a project
*Publicly recognize consistency
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*Be warm and welcoming. Make small talk.
*Drop names (with permission)
*Feature patron recommendations and reviews
*Capitalize on the fact that libraries are well liked
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*Don’t be afraid to assert your authority
*Own your expertise
*Know your community experts
*If it’s not clear that you are an authority or expert, lead with that
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*Reciprocity
*Commitment (consistency)
*Social Proof (consensus)
*Liking
*Authority
*Scarcity
*http://youtu.be/cFdCzN7RYbw