Organizational Creativity

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A class presentation for ADV 6383 - Creativity as Problem Solving by graduate students Cesar Ortega and Matt Villanueva at SMU's Temerlin Advertising Institute.

Text of Organizational Creativity

  • 1.Organizational Creativity
    • Wendy M. Williams & Lana T. Yang

Cesar Ortega & Matt Villaneuva If you want creative workers, give them enough time to play- John Cleese 2. The Gameplan Classic Views of Organization How Organizational Creativity can be Increased Formal Views of Creativity Division of Labor Modern Work Environment Systems Model Componential Model Selznicks Approach Corporate Strategies Training Creativity? 3. The Organizational Structure: Affect on Creativity

  • Old School Method of Production
  • Supervisors for Accountability
  • Controlled Environments

4. Adam Smith

  • 1723-1790

At age 4, he was kidnapped by Gypsies in Scotland.

  • Pioneer of Political Economics
    • Individual Self Interest = Good of Society
    • Free Market is Guided by Invisible Hand
  • An Inquiry into the Nature and Causes of the Wealth of Nations

5. Modern Work Environment

  • Structural Obstacles to Innovation
  • Lack of Open Communication
  • Sprint Up Learning Curve
  • Product Life Cycle < Worker Life Cycle
  • Unity of Command Job Specialization

6. Modern Work Environment

  • Personal Obstacles to Innovation
  • Retraining Current Workforce
  • Hiring Employees that Think Differently

The New Employee

  • Goal Displacement
  • Bureaucratic Personality
  • Merton:

7. Theories of Creativity: In the Workplace

  • Systems Views of Creativity


  • Creative Process is not in a vacuum
  • Environments Have an
  • Effect on Creativity

8. Theories of Creativity: In the Workplace

  • Thinking Process Views of Creativity

Investment Theory

  • Buy Low / Sell High
  • Quick Turn-Around

9. Theories of Creativity: In the Workplace

  • Organizational Views of Creativity

Amabiles Componential Model Intrinsic Task Motivation Domain-RelevantSkills Creativity Relevant Skillz Corporate Culture AllocatingResources Time, Freedom, Openness 10. Intrinsic Task Motivation Domain-RelevantSkills Creativity Relevant Skillz Allocating Resources Corporate Culture Time, Freedom, Openness

  • Good Project Management
  • Considerable Freedom
  • Sufficient Resources
  • Good Project Management
  • Good Project Management
  • Encouragement
  • Atmosphere of Cooperation
  • Sufficient Resources
  • Sufficient Resources
  • Ample Recognition
  • Sufficient Time for Creative Thinking
  • Atmosphere of Cooperation
  • Atmosphere of Cooperation
  • Sense of Challenge
  • Pressure to Accomplish Goals

11. Gaining Acceptance of Innovation

  • Keep your friends close, and your enemies closer.

Trained IncapacityIdiosyncrasy Credit

    • Selznicks Ideas:

12. Should Organizations Train Creativity?

  • Training leads to...

Self-efficacyEmpowerment Motivation 13. Corporate Strategies

  • Self-Directed Work Teams
  • Team Spirit
  • Z Organizations

Company Investment is the Key 14. Google Zurich 15. Pixar 16. VW Plant 17. Mindlab at the Ministry of Economic and Business Affairs 18. Blockbuster Bankruptcy

  • Resistant to Change
  • Employees Not Motivated
  • No Vertical Communication

What Happened? 19. Proactive Employee

  • Hate Your Job? Heres How to Reshape It

20. Discussion Questions 2. Can work environments that are too free-spirited get to the level in which the workplace actually becomes a distraction, and therefore hinder creativity? 5.Should Businesses and Communication Arts programs be on the same page in terms of what is taught, the traditional or new creativity accepting methods? 4.In your personal work/life experience what environmental factors aremost important?1.Many businesses have not embraced establishing a creative atmosphere in the workplace. For what reasons would one argue in defense of the hierarchy system?3.Do you see the structural or personal obstacles to creativity as being easier to remedy in the workplace? 21. Discussion Questions 6.Outside the workplace, are there any situations in which idiosyncrasy credit plays a prominent role? 7.Is our culture so embedded with the idea of upward mobility and surpassing our parents level of success that Z Organizations would not work in the US corporate setting? 8. Is it more cost-effective to retrain existing workers to have a creative mindset or hire new workers with the preexisting skill set?10.Using what you have learned about creativity in the workplace what were some possible failures that lead to the collapse of Blockbuster? 9.Based on the information we've provided on organizational creativity that allows for creative-inducing work environments, do you think that Unions have an affect - positive, negative, or both - on harnessing creativity in the workplace?


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