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1 CREATIVE PRESENTED BY: RYAN KINSEY

The 4 Keys to Organizational Creativity

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Page 1: The 4 Keys to Organizational Creativity

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CREATIVEPRESENTED BY: RYAN KINSEY

Page 2: The 4 Keys to Organizational Creativity

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“Everyone has a valuable piece of information which can be put together to form many different solutions from which the group can collectively decide on the best approach.”

–Rich Hall

Page 3: The 4 Keys to Organizational Creativity

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High Performing Teams The Outer Circle

CreativityCup

Creativity from ProductsCreativity from People

Creativity Comes From EverywhereDon’t Miss an Opportunity for Creativity to be Heard

Page 4: The 4 Keys to Organizational Creativity

4PeopleEveryone Has Ideas

Everyone has ideas; big, small,

crazy or plain, the brain is

constantly spinning up concepts.

The people within an organization

are the most fruitful creative asset,

but creativity needs to be

unleashed, unbounded and a core

attribute to organizational culture.

Consider creating a creative block

of time where all staff is able to

work on whatever they want, as

long as they report back their

findings. Imagine the possibilities.

Page 5: The 4 Keys to Organizational Creativity

5High Performing TeamsThe Collective Brain is More Creative Than One

High performing teams are comprised of the right people, an environment where genuine care and concern thrive and professional development is consistent (The Secret of Teams by Mark Miller). Within these

teams, creativity is constantly surfaced, team members share deep trust for one another and common team oriented goals are in place. This high performing team structure breeds imagination and allows each idea to be heard, considered, debated and refined until one brilliant but collective

idea emerges.

Page 6: The 4 Keys to Organizational Creativity

6

32 M

illion

40 M

illion

72

Millio

n

12

5 M

illion

15

0 M

illion

17

0 M

illion

‘08-09 ‘10 ‘11 ‘12 ‘13 ‘14

The approximate total number of

iPhones sold per year globally

since 2008 to 2014

iPhone 1 – iPhone 5

18

3 M

illion

2015 Quarters 1-3

The approximate total number of

iPhones sold per year globally in

the first 3 quarters of 2015

iPhone 6

VS

Creativity From ProductsFirst is the Worst

data derived from apple quarterly statements & statista

Although the iPhone may be a bit of an outlier, Apple isn’t. Apple has used their first generation products as creative platforms to develop even better, faster, smarter and lighter products to name a few. These products are

now evolving at a rapid ascent and each new version creates another opportunity for creative and innovative designs, functionality and features. Listen to what your products, market and consumers are telling you now and

create the future.

Page 7: The 4 Keys to Organizational Creativity

7The Outer CircleBe Open to the Wildest Ideas

The outer circle is where the wildest and craziest ideas are born. These concepts can come from any source at any place at any time and are so forwarding thinking it is difficult to contemplate their

existence. These ideas then begin to penetrate the organizational structure forming into actionable products, initiatives and processes.

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