Online branding fo

r

eSuccess

Done by

m.Santosh anand

Ii MBA, D

MS- PU

INTRODUCTION• Your Brand is your identity on web and the differentiation

from your competitors.• Online branding decides the perception of target audience

Medium to Communicate Right Message

• Ecommerce Storefront• Domain Name• Logo• Consistency• Appeal to the target Market• Innovation

Ecommerce Storefront• Build unique shopping experience• Have unique and innovative website template• Must have self explanatory images

Domain Name• Name of the Ecommerce store• Used for effective online strategy• Must have a unique name, easy to remember• Add words highlighting the type of products sold to be able to

googled.

Logo• An Appealing logo creates lasting impression in minds of logo• Meaningful logo always helps in online branding• Logos have created successful online businesses• Logos must be supported with page / brand specific images• Display logos at all prominent pages of the website

Consistency

• Target the visitor through multiple online channels• Be consistent in terms of your approach, message and

treatment to the viewer

Appeal to Target Market• Focus on a section of a large customer segment• Communicate your message clearly and precisely• Make them realize the benefit of visiting your store

Be Innovative• Understand the likes and dislikes of target audience• Keep a close eye on your visitors and track their movement.