ONA AEJMC State of the Industry 2010

Online News Association

State of the Industry

Prepared for AEJMC Denver 2010

Jody Brannon, Ph.D.ONA Board Member & Education Committee ChairCarnegie-Knight News21.comCronkite School of Journalism, Arizona State



bit.ly/ona-aej-10

This presentation posted to …


StateoftheNewsMedia.org/2010

See also: 2009


State of the Media Online Findings

* “Blogs and the mainstream press shared the same top story just 13 weeks (out of 47 studied). … Sources … still largely tied to legacy news. Three outlets alone provided 65% of the stories bloggers linked to – the New York Times, CNN and the BBC.

* On Twitter … American newspapers …accounted for just 3% of all news links there.


Busiest Website

• Most traffic: Yahoo News• 99% aggregated


Aggregation vs. Original Content• CNN.com = 93% of content was own brand,

originating internally. • Foxnews.com = 49% • MSNBC.com = 20%• NYTimes.com = 98% of its leading coverage• WashingtonPost.com = 95%• USAToday.com = 72%



Top Web Sites

Comscore June 2010


Trends from ONA

• Mobile, mobile, mobile• Partnerships• Moderation/keeping to scale• Wrestling with visualization & graphics



Pre-Conference Workshops

Hands-On Open-Source TechnologyInstructors: Aron Pilhofer, New York Times; Michael Morris, Phase2 Technology

Data Journalism for BeginnersReal-Time Coverage from ScratchWeb Design TrendsFund My Media 2.0Plugging in to Networked Journalism

Multimedia D.C. SafarisVideo Field TripPhotography Field Trip with Kate Gardiner, PBS Newshour & AP PhotographersAudio Field Trip with Elaine Heinzman & Lee Hill, NPR

$30-$100 for members; educators annual fee: $75


Tool Track• Creating Killer Apps with Public Data• Android, iPad and Beyond• From Quakes to Coups: Tools for Crisis Reporting• What’s Next for Traffic and Search?• Tips $Tricks for Shooting DSLR Video• Ten Tech Trends in ’10• Content Sharing through APIs• Better Journalism through DocumentCloud


Strategies Track• Starting from Scratch: TBD.com• No Comment: Rethink Online Commenting• New Investigative Journalism Ecosystem• Forging Pro-Am Partnerships• Turning Bits into Bucks• Rewiring the Ivory Tower• Law & Order: Special Digital Unit• Don’t Call It UGC


Design & Tech• A Design Conversation

With Roger Black and Jeffrey Zeldman• Coders Are from Mars, Designers Are from Venus

More than any other medium, the Web fuses creative and

technical processes. Learn strategies to inspire your right brain while exercising your left and how to get stuff done without compromising anyone’s OCD.

Tyson Evans, The New York TimesDavid Wright, NPR


Whatcha Readin’?• PaidContent.org > moco.org• TechCrunch.com• NeimanLab.org• MediaShift.org


Thought-provoking trend?Ben Elowitz of Wetpaint on PaidContent• Traditional Ways Of Judging ‘Quality’ In Published

Content Are Now Useless Credential, correctness, objectivity

• The New Rules For Judging ‘Quality’ In Published Content

relevance, “make experience, not content,” POV, distribution


Newsweek: 7/26: U.S. Media Habits

Media 2000 2009

Active blogs 128K 141M

Daily Google searches 100M 2B

Video game revenue $7.8B $19.66B

Books published 282,242 1,052,803

Daily letters mailed 207.88B 175.67B

Daily e-mails 12B 247B

Text messages 400K 4.5B

Hard-drive storage $10/gig 6¢

Daily newspapers 1,480 1,302

CD sales revenues $943M $427.9M

iTunes downloads 0 10B


Questions?

journalists.org

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