Digital  con+nues  to  grow    [credit:  WeAreSocial,  August  5,  2015,  retrieved  from  h<p://ow.ly/Qyhus]  

BEST  RESEARCH  EVIDENCE  

PROFESSIONAL    EXPERTISE  

CLIENT  VALUES  

*Freberg  et  al,  2013  

•  Spend  Ime  evaluaIng  users  /  senIment  /  track  history  of  users  who  are  enthusiasIc  aggregators.  

•  Use  data  to  provide  insighLul  informaIon.  •  Showcase  best  pracIces  /  steps  to  take  to  deal  with  these  individuals  on  certain  plaLorms  [reporIng  /  etc].  

•  Evaluate  Iming  of  best  pracIces  +  discuss  in  class  about  the  opportuniIes  /  challenges  /  case  studies.  

•  Newsjacking  consequences  towards  reputaIon  discussions.  •  PracIce  think  before  you  update  exercises  in  and  out  of  class.  •  Stress  the  importance  of  public  viewing  and  presence  of  

updates  [track  updates  and  conduct  an  SM  audit].  •  Peer  evaluaIon  of  updates  and  audits  +  professional  

evaluaIon  of  porLolio  and  presence  from  trusted  professionals.  

Source:  Followerwonk  [free/paid  tool  for  TwiIer]èhIps://followerwonk.com/  

•  Timed  simulaIon  •  Work  independently  for  first  part.  •  Provide  overview  of  industry  24  hours  ahead  of  

simulaIon  for  students.  •  Similar  to  midterm  exam  with  three  parts.  

•  Provide  students  with  individual  assignments  at  first  [1  hr]  

•  Construct  messages  /  ethical  pracIces  /  note  of  legal  implicaIons  and  polices  /  audiences  /  strategies  

•  Turn  into  TurnItIn  or  SafeAssign  •  Share  updated  situaIon  +  work  in  teams  •  Have  to  address  PR,  legal,  ethical,  and  social/cultural  

situaIons.    •  Real-­‐life  simulaIon  •  Review  from  professionals  +  colleagues  •  Present  insights  and  reacIons/reflecIons  to  class  •  Individual  and  peer-­‐evaluaIon  

Crisis  CommunicaIon  SimulaIon  Exercise  [Freberg]  h<p://ow.ly/QyhyA  

MEASUREMENT !Identifying

networks/trends/early warming

signs !

RAISING QUESTIONS & NEW

PERSPECTIVES!Brainstorming ideas / policies / potential issues !

TRANSLATING DATA TO APPLIED BEST PRACTICES!

Using tools to detect trends &

insights !

EMBRACING THOUGHT LEADERS!

!SHARING NEW

LEGAL GUIDELINES FOR CRISIS

PREPARATIONS!

SHARE RESOURCES & IDEAS!

!ETHICAL

PRINCIPLES AND POLICIES!