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GOOGLE GLASS:Trials, tribulations, and
confessions from a #prprof
Karen Freberg, Ph.D.University of Louisville
@kfreberg
EXPERIMENTING IDEAS AND CONCEPTS
WEARABLE TECHNOLOGIES
• Headgear (Google Glass)
• Virtual Reality Headgear (Oculus Rift)
• Smart Watches
• GoProSource: http://www.innovationexcellence.com/blog/2014/07/11/wearable-technology-in-the-classroom-infographic/
RACE TOWARDS EMERGING MEDIA
• Professors have to learn new tools to integrate and apply in course lessons as well as in assignments, projects, and igniting connections.
• HUGE pressure to be innovative, strategic, and relevant for students and profession.
• Porter et al (2014) mentioned that the role of this new blended learning environment for higher education courses is considered to be “the new normal” (p. 185).
• Balancing theory and practice a challenge.
WHY GOOGLE GLASS IN THE CLASSROOM?
• Sparks innovation
• Creative Opportunity
• Captures attention
• Storytelling• Course
narrative
• Adaptability• New tool & medium• Experimentation• Storytelling from
your POV• Reputation
For Students
For Professors
ASSIGNMENTS• Theoretical Applications and Discussions
• Discussions on human/social interactions / social identity
• Implications towards relationship management
• Perception [Attribution Theory] of Glass Explorers - Reputation Management & Influence
• Uses and Gratification
ASSIGNMENTS• Applied
• Creative Brainstorming Sessions [Preliminary - all courses]
• Strategic Briefs for PR initiatives [Social Media Course]
• Capturing soundbites, statements, and interviews for press releases and media kits [StratComm Writing Course]
• POV Glass Stories [Personal Story, Day-in-the-life of an Intern/PR pro & professor, Emotional Experience targeted in Advertisement]
EXAMPLE• Undergraduate
s and Graduate Students
• Graduate Students – extra research involved [primary + IRB]
CLASS EXERCISES• Google Glass Etiquette
• Construct etiquette to add to social media and/or mobile application policy for brands.
• Discuss do’s & don’ts when using Google Glass
• Case Studies involving Google Glass
• Kenneth Cole
• NBA Teams [Sacramento Kings and Indiana Pacers], Medical Schools, Businesses [Virgin Airlines]
• Legal Cases [Driving, Bars, Restaurants, etc]
• POV [Point of View Exercises]
• Record Lectures from Professor’s Point of View [POV]
• POV Record Speeches, Presentations, and Guest Lectures [*Permission]
• POV Press Conferences [Media Training, Crisis Communications, Event Planning]
APPLIED USE OF GOOGLE GLASS [FROM CLASSROOM TO FIELD]
IGNITE THE
CREATIVE SPARK
POV is the next medium
Embrace.Challenge.Learn.
WE ARE ALL IN THIS TOGETHER
LESSONS LEARNED FROM GOOGLE GLASS
• Role as a mentor / ambassador, not just an explorer.
• Shared applied experiences with others key for innovation.
• Still has a learning curve as new cards and apps come up.
• Obligation to share story, POV, and technology with others.
• Experimentation is paying off with Google Glass.
• Google Glass is just the beginning [Oculus Rift, etc].
FINAL WORDS
