www.johancruyff.com

Since its start in 1997 the Johan Cruyff Foundation has grown into an organisation that encourages youths to start and keep moving, day in and day out, by setting up and supporting projects that stimulate sport and play. In order to achieve its goal the Cruyff Foundation always cooperates with associations, schools, sporting federations, companies and governments, because: ”On your own you cannot achieve anything, you need to work together”.

The Foundation has a great reputation and high brand awareness througout the world, mainly because of its founder, Johan Cruyff.

The Johan Cruyff Foundation gets kids moving.

Background

Children don’t have enough time, space and attention to get active

“On your own you cannot achieve anything, you need to work together”

Sport and games make a significant difference in the lives of children

Kids become

healthier

Improve social skills

Personal developmen

t

All kids can participateThemes

Pillars1. International realisation and activation of Cruyff Courts2. Support of (sports) projects to enhance sports participation and talent development for

children with a disability3. Upgrade of schoolyards to stimulate children to become more physically active

Local governmentCruyff FoundationPartnersSchoolsClubs

Weekly activities Free accessibility, Public Space

Artificial Grass

42 x 28 meters

Blue fence and orange goals

Platform for education and other initiatives

In the center of the community

What is a Cruyff Court?

Part of a MUGA

Social impact

Create a safe place in the community, where youth can play freely

Cooperation between schools, local government, community work (sports and youth), NGO’s, the community itself, (football-) clubs and the Cruyff Foundation

Platform in the community for other events and activities

Create ownership within the community

Themes: Together, respect, fair play, integration, social cohesion

The 14 rules of Johan Cruyff are essential on every Cruyff Court and every Schoolyard14. In the past several years they have been translated and placed at Foundation projects in countries like Japan, Malaysia, South Africa, Israel, Morocco, Poland, England, Spain and Brazil.

Main goal: use sports and physical activity as a means to educate children!

181 Cruyff Courts28 outside the Netherlands 15 different countries

Cruyff Foundation Community Program

The Cruyff Foundation Community Program is an youth participation project which aims to teach the youth (14 – 20 yrs) to organize their own event on the Cruyff Court in their own community. For us, the Cruyff Foundation it’s also a way to share responsibilities and keep our overhead costs relatively low because these kids are our eyes and ears in a community.

10

Cruyff Courts 6 v 6

The Cruyff Courts 6 vs 6 tournament takes place on almost all Cruyff Courts worldwide. In June 2014 we will organize a ‘World cup” with boys and girls coming to Amsterdam to play a final tournament. The boys and girls will fly in (with help of many partners) from Malaysia, Israel, England, Poland, Denmark, Spain, Brazil and Holland. The main theme at this tournament is RESPECT.

Effects• >180 Cruyff Courts around the world: thousands of kids play on a daily basis

• Between 10% and 33% of the kids are active on the Cruyff Court in their community

• 50% of the kids play more football because of the Cruyff Court

• 67% of the kids are proud of ‘their’ pitch, they are willing to ‘invest’ in it

• Primary school within 500 meters of the Cruyff Courts in 92%

• Cruyff Courts improve the social environment

• Cruyff Courts stay in better condition then regular minipitches

• Cruyff Foundation Community Program binds young people to their neigborhood;

• The self esteem of young people increases;

• Young people show a higher level of ambition;

• Young people want to stay active in their community after following the 2 month program.

• Over 1000 youngsters trained

• Over 150 coaches trained in 2,5 years

Source: Mulier Instituut 2009, Source: Erasmus Centre of Strategic Philantropy, 2011

Cruyff Court Wesley Sneijder - Utrecht

Cruyff Court Giovanni van Bronckhorst - RotterdamCruyff Court Klaas Jan Huntelaar - HummeloCruyff Court Arjen Robben - Bedum

Cruyff Court Ajax - Amsterdam

Cruyff Court Feyenoord - Rotterdam

Cruyff Court Bojan Krkic – Mollerussa - Spain

Cruyff Court Tottenham Hotspur – London - UK

Cruyff Court Dennis Bergkamp – London - UKOrange Cruyff Court Hillbrow – Johannesburg - South Africa

Orange Cruyff Court Krakow - Poland

Cruyff Court Gregory van der Wiel - Curaçao

Cruyff Court Christian Eriksen –- Denmark

Cruyff Court Ibrahim Affelay – Al Hoceima - Morocco

“Alone you can’t do anything, you have to do it

together!”

Johan Cruyff

Facebook.com/CruyffFoundation

@JCFoundation

www.cruyff-foundation.org