Network Culture and Infrastructure in Brazil

Gilson Schwartz

Annenberg Research Park Colloquium

January, 20, 2009

Brazil – Rank 65, DOI = 0,48

(*)

(*) Compound Annual Growth Rate (CAGR)

ANATEL’s Broadband ForecastB

road

band

Qua

lity

Sco

re

- 8,6 million connections (out of Pop. 192 million)- up to 512 kbps – 45%, up to 1 Mbps – 21%, > 1 Mbps – 7%

Underserving Broadband

ITU Global View

http://www.itu.int/ITU-D/connect/gblview/

Mass Media X Telecom in BrazilMass Media X Telecom in Brazil20062006

Faturamento do setor de comunicações em 2006 por mídia (R$ milhões)

Telecomunicações: R$ 120 bilhões

Comunicação de Massa:R$ 17 bilhões

Mass Communication: R$ 17 billion

Telecom: R$ 120 billion

Revenues, 2006 (R$ million) by ChannelRevenues, 2006 (R$ million) by Channel

61

361,3

2696

726,5

1502,1

10354,9

530

70500

49500

0 10000 20000 30000 40000 50000 60000 70000 80000

Cinema

Internet

Jornal

Rádio

Revista

TV Aberta

TV Assinatura

Telefonia Fixa

Telefonia Celular

Major TV NetworksMajor TV Networks

1818

322 216

10 23

191 234

5 96

19 1405

10 37

174 639

GERADORASRETRANSMISSORAS

PRÓPRIASAFILIADAS

Broadcasting TV – Property StructureBroadcasting TV – Property Structure

Políticos34%

Estatais6% Empresários

23%

Fundações Privadas/Universidades

21%

Igrejas16%

Cellphone Penetration – Anatel Forecasts

Telecenters: Alternative?

• 5,100 points reported (ONID): http://mapa.onid.org.br/

• 16,722 points reported, 108 digital inclusion initiatives (MCT): http://marula.ibict.br/inclusao/index.php?option=com_content&task=view&id=834&Itemid=25

• Disintegrated public policy: http://www.inclusaodigital.gov.br/inclusao/

                                

Informational and Cultural Apartheid in Brazil2005

EQUIPMENT CITIES WITHOUT

THEATERS 4403

Cinemas 5061

Vídeorentals 1251

Stores (CDs, DVDs) 2518

Bookstores 3843

AM Radios 4355

FM Radios 2710

Subsciption based cable TV 5329

TV Generation 4967

Internet cafes 3004

Open TV commercial broadcasting 76