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Mumsnet social media session at Honda
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Social Media Savvy
With @Dr_Black +
Pascal Wheeler
Sue my story
how I represent myself on social mediadifferent channels, which is good for what?
success storiessetting up profiles
what to write about? who am I?
what do people want to hear?maintaining a presenceexploiting opportunities
what next?
PascalGeneral security + the world today
Online securityPrivacy
Social networks and online privacyPasswords
viruses, malware etcphishing
keeping kids safevirus protection
Facebook and other social media settingsBeing SMART online
Introduce yourself to your neighbour:
who are you?what do you want from today?
Be ready to introduce your neighbour to the group
Who are you?What is your story?What is your brand?
Be authentic what does that mean for you?
have a strategy: who is your audience?
what message do you want to get across?
who are the key influencers you want to engage?
Social media stories
Find an interesting social media story that resonates for you.
Read up on it then get ready to tell the class about it
#twicket #tweetbike
build networksjoin preexisting networks
meet up IRL too
be engaging/entertaining what might that look like for you?
combine channels which channels are best for what you want
to achieve?
When opportunity strikes, go for it!
What might those opportunities be for you?
Questions?
Thank you
Social media stories:
Gillian McKeith has no PhD
http://www.zenbuffy.com/2010/07/gillian-mckeith-has-no-phd/
Paul Clarke’s #tweetbike:
http://paulclarke.com/honestlyreal/2009/06/the-tweetbike/
http://news.bbc.co.uk/1/hi/talking_point/8093595.stm
http://www.socialmedium.co.uk/blog/riding-out-the-tubestrike-on-the-tweetbike/
#twicket
http://johnpopham.wordpress.com/2011/05/01/the-story-of-twicket/
Trafigura/Carter Ruck
http://www.theguardian.com/media/2009/oct/13/trafigura-tweets-freedowm-of-speech
Who are you?What is your story?What is your brand?
have a strategy: who is your audience?
what message do you want to get across?
who are the key influencers?
Be authentic what does that mean for you?
be engaging/entertaining what might that look like for you?
pay forward
combine channels which channels are best for what you want to achieve
build networksjoin preexisting networks
meet up IRL too