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Sally Keane Head of sales Marketing Solutions UK LinkedIn
Build a great LinkedIn profile and build your professional brand
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What’s my dream?
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How can LinkedIn help you?
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Members
350MMembers per second
>2 NewMonthly unique visitors
93M
Growing global network
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LinkedIn helps its members
CONNECT STAY INFORMED GET HIRED
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CONNECTwith your professional world
Build a great profile
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Add a professional photo
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More views with a profile photo than without
14x
Source:https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing9
Write an attention-grabbing headline
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Explain what it is you do
Show your passion and value
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Draft a compelling summary
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Focus on career accomplishments and aspirations
Recommend 40 words or more
Include keywords – not buzzwords
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Detail your past work experience
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More profile views than those without
12x
Source:https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing12
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Source:https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
Add examples of your work in photos presentations & videos
Give a dynamic, visually appealing representation of your professional story
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Add skills and get endorsed for them
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Include a mix of high level and niche skills
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Include Volunteer Experiences & Causes
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More profile views than those without
6x
Source:https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing15
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STAY INFORMEDBuild your professional brand
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Then (2008)Connect & Communicate
Now (2015)Create, Engage & Consume
More engagement
with content vs. jobs
7xContent
Jobs
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The most relevant professional news and knowledge
Pulse Influencers & Publishing
GroupsSlideShare
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Tell visual storieswith SlideShare
Increase search findability
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Find and join Groups
Participate in discussions related to your industry
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Follow the companies that your interested in
Get Job updates & industry trends from the companies that
matter
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Build your knowledge
Discover content that matters to you
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Gain insights from top industry leaders
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Helping you grow and engage your network
Sharing updates vs. publishing posts
Share links, articles, images, quotes or anything else your followers might
be interested in
Deeply explore topics that matter to you, then watch the comments to see your
impact
UPDATES PUBLISHING
Be known for what you know
Strengthen your reputation and grow your reach
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Inspiring member stories
©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
