The use of the same theme is used through out my whole album cover.

The use of the checkerboard is consistently used on the outside and inside panel of the Digi Pack.

The same font used for the text on the bands name “The Specials” used on the inside and outside panels. Outside Panel

Inside Panel

The use of the same band members, they are also wearing the same clothing this links the both the Digi pack and poster. Make both products look like part of a package because of the consistency.

The use of the same fonts used on both products shows consistency between both products – the audience would know they are part of the same media package

Both of these products are generally quite simplistic style which again links both together as a package.

Advert Poster

Music Video Screen Grabs

In the music video i used similar types of imagery as to the photography used on the other products. For example above black and white shot from the video is similar to the digi pack outside cover image.

The shots in the music video jump back and forth from black and white. This is similar to the contrast of colour and black and white used in my advert.