Linking charitable donations to product purchases

Targeted consumers identify with the organization being supported

Targeted consumers identify with the organization being supported

Targeted consumers identify with the organization being supported

Targeted consumers identify with the organization being supported

The iPod Phenom

The iPod phenom

Outright donations to a non-profit cause

Combines the best features of public relations and sales promotionsGenerates goodwill and is effective in increasing sales

Persuade customers to try new products and ideally continue to use them after the promotion

SILENT DONATION

CO- BRANDING

WATCH YOUR ASS!!