MOTHER DAIRY

Piyo Pure…

Presented By:

GURPREET SINGH (015)NEHA DIWAKAR (020)PRACHI SHARMA (025)SAVI CHARAYA (032)SHWETA DIXIT (035)

BRIEF INTRODUCTION: Mother Dairy was set up in 1974 under the

Operation Flood Programme A wholly owned company of the National

Dairy Development Board (NDDB) Various Mother Dairy Products:

PRODUCT DEVELOPMENT PROCESS:

New Product Development process includes:

Concept Development Lab trials Shelf life Studies Consumer Research

Packaging Material Development is also carried out at Innovation Centre.

MILK PRODUCTION SYSTEM:

ORDER WINNER AND ORDER QUALIFIER

Order Winner:Easier availabilityHigh QualityCompetitive price

Order Qualifier:Brand nameBasic milk in tetra pack, milk cartons, poly packing's.

PLANT LAYOUT OF MOTHER DAIRY:

A state-of-the-art commercial Dairy Plant ,

established in the year 1996 at NDRI, Karnal

installed on turnkey basis by NDDB The Plant has been designed to handle60,000 liters of milk per day and is

presentlyrunning in full capacity Liquid Milk Processing/Packaging (Capacity

60000 LPD).

Ice-Cream Manufacture (Capacity 12000 LPD)

Ghee Manufacturing (Capacity 800 kg per day)

COMPETITIVE ADVANTAGE: Unique distribution network of bulk vending

booths, retail outlets and mobile units State of the art technology and processes

that ensures quality at competitive price Clean production, pollution prevention and

optimize resource utilization in all operations

Food safety management system to provide safe products to customers

Comply with applicable regulations and legislations.

Maintaining a vibrant work environment, which encourages excellence

QUALITY CONTROL:

Milk is tested for adulterations and quality at the time of collection

The temperature is judiciously maintained less than 4°C always

No contamination by human hands takes place, since processes are automated.

The trucks that deliver milk have specified guidelines

Travel time between collection and distribution points is always less than 36 hours to ensure milk freshness.

INNOVATIONS STRATEGIES:

‘Dietz Sugar Free’ icecream was launched which is suitable for diabetic patients, calorie conscious and containing high dietary fiber.

Fresh dairy product range includes: Kheer, Bottled Lassi (variants: Plain, mango and strawberry), Mishti Doi, Tadka Chach etc.

In the frozen category, Kulfi in traditional flavors viz., Rose, Pan and Rabri, Dollies in Raspberry & Guava chilly, and Dietz Sugar Free are the most recent product ranges.

EXPANSION STRATEGIES Diversification expansion of their business

in other cities and with the launch of new products eg. South India.

Offering coconut flavored milk and ice creams in south India.

Offering safal’s frozen peas and vegetables in south India.

OUTSOURCING

Galaxy Management services has signed anagreement with Mother dairy in July2009 toprovide a suite of recruitment servicesincluding job outsourcing work and

Customercare operations for the specific business

needsand under cost saving exercise.

PERCEPTUAL MAPS

SUPPLY CHAIN MANAGEMENT

MILK PROCUREMENT:

DISTRIBUTION CHANNELS:

MOTHER DAIRY SUPPLY CHAIN(OVERALL):

MOTHER DAIRY PATPARGANG FACTORY

“Mother Dairy” is the single largest brand of milk in Delhi, India as well as in Asia, marketing about 1.9 million liters of milk per day.

Taken up the concept of Total Productive Maintenance (TPM) & kaizen.

Received “Best Productivity Performance" award for three consecutive years starting from 1987-88 to 1989-90 and again from 1995-96 to 1997-1998 from National Productivity Council .

Commendation Certificate for Rajiv Gandhi National Quality Award. 

MOTHER DAIRY ACHIEVEMENT:

Mother Dairy is a member of CII-TPM Club and

the KAIZENS done by Mother Dairy employees

have been selected and presented in 2nd and

3rd National Kaizen Conferences held on 7-8

October, 2003 & 1-2 September, 2004respectively

ENERGY CONSERVATION COMMITMENT, POLICY AND ORGANIZATIONAL SET UP

Mother Dairy "MANAGEMENTSYSTEMS POLICY“incorporates the elements

of:

Energy Conservation Environment Management

Food Safety(HACCP) Quality Management

System Safety & Hygiene

ENVIRONMENT AND SAFETY:

Mother Dairy, Delhi is committed to theprotection of environment by Prevention

ofPollution and Continual Improvement inour processes and systems to improveEnvironmental Performance.

Minimize Waste generation Conservation of resources Use of renewable energy Recycling & re-use

THANK YOU!!!