This report mainly focuses on the various factor regarding Indian dairy industry.It will actually take you to insight of Mother dairy. Hope you like it. And please do comment.
Text of Mother dairy final report
A Project Report On Potential and Future of Dairy industry An Insight of Mother Dairy Submitted to:- INTERNATIONAL INSTITUTE OF BUSINESS STUDIES In partial fulfilment of the requirement of the award For the degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of Mrs Seema Mishra Mr Sachin Rohtagi Ast Dean Professor IIBS NOIDA IIBS NOIDA Submitted By:- Anand Kumar Tiwari BU-S 12 Second Semester 2013
CERTIFICATE I hereby certify that the work which is being presented in the MBA. Project Report entitled An Insight of Mother Dairy, in partial fulfilment of the requirements for the award of the Master of Business Administration and submitted to International Institute of Business Management, Noida is an authentic record of my own work carried out during Second Semester under the supervision of Prof Sachin Rohtagi, Finance Department. The matter presented in this Project Report has not been submitted by me for the award of any other degree elsewhere. Place: Date: Authorised Signature
TABLE OF CONTENT 1. Preface 2. Acknowledgment 3. Declaration 4. Executive Summary About the industry About the NDDB About Operation flood About the company Process About Functional Department Production Department Finance Department Marketing Department Human Resource Department Purchase and store Department Quality Assurance Department Dispatch And Logistics Department 5. Facts And Figures Milk Production in India Milk Production by Mother Dairy Comparison Chart Per Capita Consumption And Expenditure Graphical Representation of NSS Data Milk production across countries Indias contribution to dairy Industry Index no of Whole sale price. 6. Mother Dairy Export 7. De-Galleria 8. CSR Activity 9. SWOT 10.Recommendations 11.Annexure
PREFACE As MBA students our aim should not be only to learn theoretical concepts in the classroom, but it becomes more important as how we apply those concepts in practices. In present scenario the world is developing so fast, and thus the technological and application theory is changing at a greater phase. The study inculcates students to think out of the box, rather than emphasising within the box. We are coming across many modern theories and implementation of machineries, to start new business. We must have the knowledge of theories and practical, through it, the student can able know about how to apply their mind in the real business world. This program of industrial visit is to create awareness about the industrial environment amongst the students. Such Industrial visit also plays vital role in MBA programme. The importance of industrial visit and project preparation has been widely accepted in the education institutions. Thus knowing the importance of such practical visit, our college is providing with such a programme to enhance the overall development of the students. MOTHER DAIRY gave me the golden opportunity to carry out my visit in such a great organization. I have prepared the detail report regarding the Potential and future of dairy Industry. I have tried my best to collect all necessary information relating to the project work.
ACKNOWLEDGEMENT This project is done as a semester project, as a part of course titled MOTHER DAIRY. Im really thankful to my instructor Mr. Sachin Rohtagi, Assistant Professor, for Financial Management, International Institute of Business studies, Noida, for his valuable guidance and assistance, without which the accomplishment of the task would have never been possible. I would also like to thank him for giving this opportunity to explore into the real world and realize the interrelation of Dairy Industry and Economics, without which a society can never progress. In my project I have chosen the topic- Potential and Future of the dairy Industry and as the study of the same, done for Delhi-NCR Region, one of the famous and most populous regions of India. This report contains an over view of Dairy industry of North West Region and the Various Development and planning by co-operative societies and national dairy development board, for a better understanding of the various steps implemented by the government to overcome the growing demand of the dairy requirements of the country. Im also thankful to all those working for Mother Dairy for providing me with relevant information and necessary clarifications.
DECLARATION I, Anand Kumar, hereby declare that the report on MOTHER DAIRY entitled Future and Potential of Mother Dairy is a result of my own work and my indebtedness to other work publications. Correction if any will be duly acknowledged. Place: NOIDA Date: 17th June 2013 Anand Kumar Tiwari
EXECUTIVE SUMMARY The report consists of the details on Mother Dairy India Ltd. It is one of the most effluent companys of India for processed milk and milk Products. The main aim of it is the welfare of the society by providing quality milk to its consumers at an affordable price. This report also contains the detailed information about the rise in population with respect to rise in dairy industry. The dairy industry has being studied in detail, so that that can be converted into information which can be used by mother dairy for strategising its marketing advertisement areas. It has various functional departments such as the Production, Human Resource, Finance, Marketing, Purchase and Stores, Quality Assurance, Dispatch and Logistics. This report is descriptive in nature but contain vital data of the capacity of Indian dairy industry and competitors to mother dairy. This report will help mother dairy to make strategies for their long term objective. This will enable the company to take appropriate decision as needed to increase as well as to retain its customers in the market. The data has been analyzed by presenting it in the form of graphs and tables and based on it; the interpretations have been made for the same. The results and findings have also been made for the organization to help management in their decisions. Lastly, the recommendations have also been made for the organization.
ABOUT DAIRY INDUSTRY Introduction: The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world. The dairy sector has developed through co-operatives in many parts of the country. During 1997-98, the States (Delhi-Haryana-Uttar Pradesh) had 17574 million tones production capacity, which rose to 29719 million tons by the year 2012. In addition to many processing plants, many government co- operative societies and chilling centers have being made. About the Indian dairy Industry In India, the dairy sector plays an important role in the countrys socio-economic development and constitutes an important segment of the rural economic. Dairy industry provides livelihood to millions of homes in village, assuring supply of quality of milk and milk products to both urban and rural areas. With view to keeping pace with the countrys increasing demand of milk and milk products, the industry has being growing rapidly. According to research report Indian Dairy Industry Analysis India is worlds largest milk producers accounting of around 17% of the global milk production. Besides, India is also one of largest consumers of milk and milk products. Due to rich nutritional qualities, the consumption of dairy product has being growing exponentially in the country, and considering such facts and figures, my study anticipates that the milk production in India will grow at a CAGR of around 4% during 2012 to 2015.
With rising use of dairy product, the secondary market of dairy product has been flourishing, my report observed. Covering the necessary aspects of the Indian dairy industry, the study facilitates knowledge about its current market scenario and future growth. Analyzing the past and current state of the industry, the report tries to find out how trends like the entry of international companies and packaging are attracting the consumers and heeding towards further growth in the market. This way, it present a clear picture of the direction, in which the industry is likely to proceed in the coming years. The government is taking several initiatives and running plans and programs like National Diary Plan and Intensive Dairy Development Program to meet the growing demand for milk in the country. Our report talks about such schemes, and government regulations to present an objective and balanced picture of the industry. The study also discusses the opportunities and strengths of the dairy market in a complete SWOT analysis, and provides an insight into the competitive landscape. We hope that our comprehensive research will help clients align their business strategies as per market dynamics, and make sound investment decisions.
ABOUT NDDB National Dairy Development Board (NDDB) was founded to replace... Exploitation with empowerment. Tradition with modernity. Stagnation with growth. An instrument for the development of Indias rural transforming dairying into an instrument for the development of Indias rural people. Prior to NDDB, the milk market was vastly governed by local private dairy and these dairies were neither producing milk nor they were animal breed