P R O F . S T E V E N L . J O H N S O N T w i t t e r : @ S t e v e n L J o h n s o n

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Week 12 –Technology Innovation MIS5001: Management Information Systems

Today’s Agenda

  Announcements   Case Discussion

  Discussion   Activity: 2SPA

Case Study Discussion

 What, historically, have been Apple’s competitive advantages?

 Are the PC industry competitive dynamics favorable or problematic for Apple?

 How sustainable is Apple’s competitive position in MP3 players?

 How sustainable is Apple’s competitive position in smart phones?

 Compare Apple’s strategy for iPad to Amazon’s strategy for Kindle. Which company do you think will be more successful?

100-Second Reflection

1.  What would you like to remember at the end of the semester about today’s cases?

2.  What do you have more questions about?

3.  Any other comments?

For Further Discussion

  Guest Speaker: Mathias Kirchmer

  TopCoder Case Follow-Up

  What App are you Reading?

  Two-Sided Markets   Getting pricing right: subsidize quality- and price-sensitive   Cope with winner-take-all competition   Avoid envelopment

2SPA: 2-Sided Platform Activity

  Divide into 4 groups   Pick one of the following products:

  Bicycle (e.g., kids, commuter, racing, mountain, BMX)   Furniture (e.g., desk, chair, sofa, table)   Jewelry (e.g., necklace, bracelet, earrings)   Backpacks, Handbags, or Luggage

  Pretend you are marketing manager with goal to develop recurring revenue via introduction of digital platform into your physical good.   Who are the two sides and which do you charge?   What is the value proposition for each?

P R O F . S T E V E N L . J O H N S O N E M A I L : S T E V E N @ T E M P L E . E D U

T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org

http://community.mis.temple.edu/mis5001fall10johnson/

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