What kind of media institutions might distribute your magazine?Question 3

Existing Media Institutions

EMAP

Conde Nast

National Magazine Company

Future

Bauer

IPC Media

Magazines I’ve looked at:

The main magazine I’ve looked at is rolling stone, however I have also researched into NME and Q

NME is published and distributed by IPC Media

Q by Bauer

Rolling Stone by Wenner Media

IPC Media

International Publishing

Corporation founded by Lord Harmsworth

in 1890.

After looking back at my research and planning, I have decided that the institution that I have chosen to distribute my magazine is IPC Media. Rolling Stone have been my main influence when making my music magazine, as they cover a wide range of topics, such as games and news, not just music. NME is IPC Media’s only music based magazine, so I believe they would know where to target this type. I believe that IPC Media would be the best publisher for my magazine to be sold, as they are the leading UK publisher in both print and digital magazines, which can help spread my magazine wide. They publish well recognised, high end magazines such as NME, Look, and Essentials.