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Lore Van Besien on GAUC: The use of custom dimensions for web shops.
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Custom Dimensions for Hippeschoentjes.be
About Hippeschoentjes.be
• Webshop for Kids’ Shoes since 2010
• Hip shoes made in durable circumstances
• Business is growing year after year
• Last season: revenue grew with almost 50%
Defining your Audience
Female 83%
25-45 years 75% Belgium 90%
Dutch speaking 85%
Age & Gender Report
Intrest Categories
Limits of default Google Analytics
Login status
Use of coupons
Repeat customers
Custom Dimensions
“Tags that you can insert in your tracking code in order to refine Google Analytics tracking by
creating additional segments”
Setup Custom Dimensions
Type of Custom Dimensions
Create a Custom Dimension
Paste code onto your platform
Google Tag Manager
Create a new Macro
Creating a Data layer is essential for GTM
Segment your Audience
Create Custom Reports
New insights through Custom Dimensions
Source : http://pixabay.com/en/bulb-light-bulb-growth-plant-light-216975/
Insights for Hippeschoentjes.be
• Too early to jump into conclusions
• Great to filter on your own ‘custom segments’
• Understand your audience’s behavior
• Get ideas about how to improve your website
Impact of the weather
www.simoahava.com
Custom Dimension about weather
• API for weather
• Geolocate your customers
• Set your Custom Dimension ‘Weather’ in GA
Via Google Tag Manager
• Use a new tag with Custom HTML code
• Create a Macro: {{weather}}
• Create a custom dimension ‘Weather’ in GA
• Edit Advanced Settings of your Universal Analytics Tag in GTM
5 Take-aways
• Replacement of Custom Variables
• 20 custom dimensions
• Visible in Custom Segments & Custom Reports
• Link back to your business needs
• Google Tag Manager is powerful !
#gaucBE