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EMS Creative iMedia Cambridge Nationals
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Client BriefLesson 1
Understand client requirementsKnow target audience needs
Client BriefRead the brief given and answer the relevant questions.
Know client requirements for the game design project
Understand needs of your target audience
Be able to plan for your client and target audience
Lesson Goals
#requirement#audience
MarkingMarks Learning Objective
1 – 6Pass
Produce an interpretation from the client brief that meets few of the client requirements. Produce a limited identification of target audience requirements.
7 – 11Merit
Produce an interpretation from the client brief that meets most of the client requirements. Produce clear identification of target audience requirements.
12 – 15Distinction
Produce an interpretation from the client brief that fully meets the client requirements. Produce clear and detailed identification of target audience requirements.
Your client is the person you will be working for. They will tell you what they want you to plan, design and create for them.
Client
#requirement#audience
The client will set requirements they want you to plan towards: Objectives Map Size Character Limit
This project will have a written brief with a specification listing the main requirements.
Understand client requirementsKnow target audience needs
Client BriefWhat are the main requirements of your client?
#requirement#audience
Understand client requirementsKnow target audience needs
Game Spot have asked you to create a simple PC game that can be used in primary schools to encourage more children to create computer games.
The game must be suitable for 9 - 11 year olds, both male and female and include map pieces and props that fit into one or two key themes.
Your game must have a clear set of rules to allow the children playing it to play and win the game within a 5 minute time limit.
Client Brief
#requirement#audience
Game Spot
Understand client requirementsKnow target audience needs
The game must include these features: Single Level Map 1 or 2 Large Rooms A few Small Rooms 4 Doors (Minimum)
5 Characters (Minimum)
1 or 2 Location Themes
The objectives for the game must be: Collect 5 Objects Avoid Being Killed Good Chance of Winning
Specification
#requirement#audience
Game Spot
Understand client requirementsKnow target audience needs
Target AudienceWho are they are how will you consider them?
#requirement#audience
Understand client requirementsKnow target audience needs
Your target audience is the person or group of people you are aiming a product at and should be considered in the design.
Target Audience
#requirement#audience
Game Spot have identified a very specific audience for this project: 7 - 9 Year Olds Male and Female
This audience have particular needs which are important to understand so that you make a product which is suitable for the audience.
Understand client requirementsKnow target audience needs
You will need to make the following considerations in your plan:
Age Gender
Understanding Ease of Use
Objectives
Content
Gameplay Instructions
#requirement#audience
Target Audience
Understand client requirementsKnow target audience needs
Explain your client requirements: Who is your client for this project? What do they want you to make? What requirements must you meet? What must the game include?
Comment on your target audience: Who is the target audience? How will your game appeal to them?
Appeal for male & female Appeal for age group
Distinction: Design and create a survey to give to your target audience.
Your Task
#requirement#audience
Understand client requirementsKnow target audience needs
Keywords
Client
Requirement
Audience
The person who has asked you to create a project for them.
Something that is needed or wanted by your client in the finished product.
A person or group of people you are aiming the final product at.
#requirement#audience
Understand client requirementsKnow target audience needs
