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for Internet Steering committee meeting @ Liberty Mutual Group Asia Pacific Regional office (February 24, 2011)
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Thailand
InternetMarketing
Internet Steering MeetingFebruary 24, 2011
© LMG Website updated * phase II (Producer Portal )* website favorite content
© Internet marketing updated© Social Media Network updated (facebook)© New project launched (iClaim)
What’s on?YR - 2010
YR - 2011© LMG Website development© Internet marketing plan© Social Media Network plan
© other content
LMG Website updateYR - 2010
www. lmg insu rance .co . th
Producer Portal
www. lmg insu rance .co . th
Login
www. lmg insu rance .co . th
Issue New PolicyLink to Q2i
Renewal Policy
www. lmg insu rance .co . th
Follow upPolicy status
Payment statusFollow up
Claims status
Follow up
www. lmginsurance.co. th
News updated
(LMG News +
Agent News)
Event Calenda
r
www. lmg insu rance .co . th
Why Producer Portal?
Top Content page view From March 15, 2010 – January 31, 2011
w w w . l m g i n s u r a n c e . c o . t h
The most favorite page
1. Main page
2. Product
3. Product Super Save
4. Quotation Online
5. About LMG
6. Claim Services (Garage search)
7. Contact Us
8. Product (Non-Motor)
9. LMG Career
10. Job Opportunities
Top – 10 Favorite Content
http://www.lmginsurance.co.th/th/02-products/default.aspx2nd
Product page
http://www.lmginsurance.co.th/th/02-products/01-products-moter-super-save.aspx
Ad. Banner
3rd Product page
Super Save Product
http://www.lmginsurance.co.th/th/02-products/quotation-online.aspx
Online quotation4th
http://www.lmginsurance.co.th/th/01-about-lmg/default.aspx
5th About LMG
All Traffic SourcesFrom March 15, 2010 – January 31, 2011
Public website traffic
LMG Website revamped and launched a Thai version on March 15, 2010
143, 153 visitors visit us from 417 sources and mediums
26.24% link direct to www.lmginsurance.co.th
From March 15, 2010 – January 31, 2011
52.59% from search engine (Google, yahoo, bing, and etc.)
21.17% from referring sites (Facebook, one2car or other website that link to us)
: Refers only top – 10 sources & mediums from website analytics report
Internet marketing updatedYR - 2010
“Referring sites” online advertising in YR - 2010
Advertising Period May – November 2010Actual Delivery Impression = 1,098,139Actual Click = 18,887CTR = 1.72%
Google “SEM” (Search Engine Marketing)
Facebook (facebook.com /referral)
Advertising Period May – December 2010Actual Delivery Impression = 135,289,371Actual Click = 27,955CTR = 0.02% “Referring sites” online advertising in YR - 2010
We played 4 Advertising campaigns facebook
LMG Super Save
Total Solution
Roadside Assistance
Agent Recruitment
Pantip.com (Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period 11 May-10 Jun 2010 Actual Delivery Impression = 1,317,224Actual Click = 67CTR = 0.005%Note: only 1 month period
One 2 Car (Flash Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period Jun - December 2010 Actual Delivery Impression = 137,373,020Actual Click = 3,428CTR = 0.002%
Hotelsthailand.com (Flash Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period May - July 2010 Actual Delivery Impression = 2,514,998Actual Click = 634CTR = 0.03%
Jobsdb.com (Top Flash Banner Advertising)
“Referring sites” online advertising in YR - 2010
Advertising Period June – August 2010 Actual Delivery Impression = 2,435,144Actual Click = 2,453CTR = 0.10%
Social Media Network updatedYR - 2010
300 people
+9.4%
Data updated from Aug. 2010 – present (due to appx.148 like in Aug. 2010)
Activity 2,095 wall post651 Information
309 photos
Tab views
Post views / Feedback / Impression
Facebook Most activities
People does review & acknowledge…..
We share photos, story and news updates…
Post & Reply
Post it – Win it
People does feedback…..
We d o a c ti v i ti e s … . .
Post views / Feedback / Impression
Demographics
Female = 47% Age 25-34 = 23% Age 35-44 = 10%Male = 51% Age 25-34 = 27% Age 35-44 = 14%
214 Fans is from Bangkok47 Fans is from Nonthaburi (Vicinity)263 Fans is in Thailand
New Project launchedYR - 2010
iClaim
Press Conference
iClaim
On December 7th, 2010
iClaim application is available to download
from iTunes App Store
Self Claim Service
Click to Call
Search
Repair Status
My Profile
Record insurance policy details via QR code
Follow up repair status
Search for nearest garage, hospital and branch via Digital Map included the direction provided.
Call to call center “1790”, and indicate automaticallyaccident scene bookmark and policy details show.
Customer can report claim themselves, receive ref. claim no. and bring the car to fix.
Self Claim Service
Click to Call
Search
Repair Status
My Profile
iClaim
1st Step download Application
from iTunes App Store
iClaim application
• Involve other party• Not involve other party
2nd Step
Self Claim Service
Receive ref. claim no.
Other party damaged
Customer’s license plate
Other party license plate
Other party’s policy
Driving license
Involve other party
Self Claim Service
Claim Service
Pick Up and Delivery Service
Roadside Service
Report Accident
3rd Step
Click to Call
4th Step
Search from Digital Map Contract garage Dealer garage Hospital Branch
Advance modeto introduce direction
Search
You can also search by o Nameo Provinceo Postal code
5th Step
Follow up repair status
Repair Status
6th Step Record insurance policy details via QR code
My Profile
LMG Website DevelopmentYR - 2011
We plan to develop…
o Adjust website overall and make it more attractiveo Create activity on websiteo Get information registered and make useful on those datao Drive more traffic to our website
Online quotation
OK
Tools
• Google Ad Word • Google SEM• Google SEO• Social Network
•
We will use these following tools to drive more traffic to our website
Internet Marketing PlanYR - 2011
Objectives
Promote online
Brand
ProductsServices
LMG
New customer
New target
Sales volume
Google pay search
Google display advertising
outcome
Advertising Type 1
Sponsor text ad.
Banner ad.
Google Display Advertising
Google Ad Word
Advertising Type 2
Google Pay Search
Google SEM
Campaigns Plan for advertising
Super Save
Voluntary Insurance (Type 1)
Voluntary Insurance (Type 2-3)
Mileage (new / TBC)
Roadside Express
Quality of repair
iClaim
products
services
Target Website VS Campaign
Automobile (avg. daily impression per site 10K - 100K)
AVG. Cost Per Click FOR AUTOMOBILE RELATED SITES: TEXT ADS : THB 5-10BANNER ADS: THB 7-15
All CampaignVS
Finance & Business News(avg. daily impression per site 10K - 300K)
AVG. Cost Per Click FOR FINANCE AND BUSINESS RELATED SITES: TEXT ADS : THB 8-15 BANNER ADS: THB 12-20
VSRoadside
Quality of RepairVoluntary Insurance Type 1-3
Social Network PlanYR - 2011
Social Network Plan
Like usFollow us
Watch us
www. lmginsurance.co. th
Social Network Plan
www.lmginsurance.co.th
Be in touch with us . . .
Social Network Plan
Like us… …
• increase more fan page• create more activity• create game & application
Social Network Plan
Follow us…
• tweets update• increase followers• more post & reply by followers
Social Network Plan
Watch us…
• create LMG community on YouTube• movie or scoop posted & feedback• share our story to others
FYI… ContentYR - 2011
Thailand Social Media Users (per day)
2.2 Million
2.2 Million
% Online Shopping compare to income (Thailand market)• Less than 5% = 52%• Between 6-10% = 31%• Between 11-25% = 10%• Between 26-50% = 6%• Between 51-75% = 1%• Above 75% = 0%
Groceries is the top rank online purchase
Social Commerce increase 500,000 MB (Thailand market)Thailand
Internet PenetrationYR-2010 :- Growth 20% = 22 millionYR-2015:- will grow to 52% = 36 million
* 26% Internet user plan to shop online in the next 6 months* 31% bought from online-only stores
* 30% bought from shopping portal sites
* 19% bought from shops off & on-lines
Thank you
