Replacing wasted minutes with joyful social mobile games

WebMob 26th Feb

• Our Market• Our Structure• Our Edge(s)• Our Team• Our Games• Our Future• Key Lessons

Overview

Our Market

2013 1 Billion Smartphones & Tablets Sold

Paying users spend $8 - $15 per month

Pocket PlayLab got eCPM's at 3-6$ on advertising

App Stores

IOS App store have now paid out 8Bn $ to

Developers

Google Play have had more than 30B

Downloads as of February 2013

Our Structure

- Boi Approved100% Foreign Ownership

Unlimited WorkpermitsLow Workforce Costs

Thailand

Private Limited CompanySingaporean Government NRF

Legal StructureTax Advantages

Gaming Hub of Asia

Singapore

The Team

Our International Team of 20Thomas Andreasen

CEO & Founder

Jakob LykkegaardCo-Founder

Poul HansenLead Architect

Sky PenderisLead Artist

Mark TwistBusiness Analyst

Tanin HohmannLead Designer

Jay SaranpatLead Production

British, FlipInvert (GameDuell)

Danish, FlipInvert (GameDuell)

German, FlipInvert (GameDuell)

Thai, FlipInvert (GameDuell), CyberPlanet

South African, FlipInvert (GameDuell)

Danish, PageModo

Danish, Pocket PlayLab

The Team

Team

Our EdgeWe take Proven game metrics combine them with Popular social features, Cute graphic and Metrics driven development!

Succes Formula

Showreel

Promo video of Lost Cubes - iOS

http://www.youtube.com/watch?v=W6xHhwguYpY

Lost Cubes (Video)

Success Formula

Lost Cubes Performance

● Lost Cubes Released on iOS Jan 8 2013

● 23.000.000+ Levels Completed to date

● Almost 2 Decades spent Playing Lost Cubes

● Avg 42.000 new daily users daily in first week

● Retention Rate of 11.6% after 30 days!

Press

Press

“What’s really interesting is that Jakob(Lykkegaard) is now focusing on the gaming vertical, betting on the rise of mobile gaming. Mobile gaming seems to be a really exciting space to be in this year.”http://e27.sg/2013/01/10/pocket-playlab-launches-new-game-title-aims-to-be-a-leader-in-the-mobile-gaming-space/

“If you like puzzle games, you’ll be sure to like this as well”

“Finished With Flow Free? Graduate To Lost Cubes”

http://finance.yahoo.com/news/bangkok-game-studio-releases-lost-031052193.html

http://kotaku.com/5974099/finished-with-flow-free-graduate-to-lost-cubes

Success Formula

Reviews (Lost Cubes, iOS)

Fun! ★★★★★by Polyethham - Version 1.2.1 - Jan 28, 2013

I laughed, I cried, I joined some cubes.

So ADDICTING ★★★★★by DDT112873 - Version 1.2 - Jan 10, 2013

This game is some sort of sorcery!!! I can't stop playing it!

Hello boy 86 ★★★★★by Hello boy 86 - Version 1.2.1 - Jan 28, 2013

Sexually very good.

1500+ reviews on iOS

Avg Score 4.7

好玩 ★★★★★by 很喜欢兔子的萝卜 - Version 1.2.1 - Jan 23, 2013

很可爱 很好玩 最喜欢玩这种连线游戏了〜

Me9000 ★★★★★by Me9000 - Version 1.2.1 - Feb 24, 2013

🐐 - fvhuy🐐🐐🐐🐬🐳🐖🐕

Exit Strategy

Game Acquisitions total transaction value was $4 billion in 2012!

Key Lessons

Don't launch unpolished apps (Test in other countries before launch)

Prototype mechanics for ”fun” before production

Don't think iOS/Play App stores are “friendly” to your app.

Look at emerging platforms (Samsung, KDDI (japan) ect.)

Don't assume that people will come if you build it (Visibility is key)

Make sure your App/Game is backwards compatible.

Test with users as early as possible.

Thomas Andreasen

Ta@Pocketplaylab.comLinked-in Thomas Andreasen

Facebook.com/Andreasen.Thomas

Thank You!