LMG (Thailand) Internet marketing_present on feb. 24, 2011

Thailand

InternetMarketing

Internet Steering MeetingFebruary 24, 2011

© LMG Website updated

* phase II (Producer Portal )

* website favorite content

© Internet marketing updated

© Social Media Network updated (facebook)

© New project launched (iClaim)

What’s on?YR - 2010

YR - 2011

© LMG Website development

© Internet marketing plan

© Social Media Network plan

© other content

LMG Website updateYR - 2010

w w w . l m g i n s u r a n c e . c o . t h

Producer Portal


Login


Issue New PolicyLink to Q2i

Renewal Policy


Follow upPolicy status

Payment statusFollow up

Claims statusFollow up

www. lmginsu rance.co. th


Why Producer Portal?

Top Content page view From March 15, 2010 – January 31, 2011

The most favorite page

http://www.lmginsurance.co.th/


http://www.lmginsurance.co.th/th/02-products/default.aspx





http://www.lmginsurance.co.th/th/02-products/01-products-moter-super-save.aspx

Product page














http://www.lmginsurance.co.th/th/02-products/quotation-online.aspx







http://www.lmginsurance.co.th/th/01-about-lmg/default.aspx







All Traffic SourcesFrom March 15, 2010 – January 31, 2011

Public website traffic

LMG Website revamped and launched a Thai version on March 15, 2010

143, 153 visitors visit us from 417 sources and mediums

26.24% link direct to www.lmginsurance.co.th

From March 15, 2010 – January 31, 2011

52.59% from search engine (Google, yahoo, bing, and etc.)

21.17% from referring sites (Facebook, one2car or other website that link to us)


: Refers only top – 10 sources & mediums from website analytics report

Internet marketing updatedYR - 2010

“Referring sites” online advertising in YR - 2010

Advertising Period May – November 2010

Actual Delivery Impression = 1,098,139

Actual Click = 18,887CTR = 1.72%

Google “SEM” (Search Engine Marketing)

Facebook (facebook.com /referral)

Advertising Period May – December 2010


Actual Click = 27,955CTR = 0.02% “Referring sites” online advertising in YR - 2010

We played 4 Advertising campaigns

facebook

LMG Super Save

Total Solution

Roadside Assistance

Agent Recruitment

Pantip.com (Banner Advertising)


Advertising Period 11 May-10 Jun 2010


Actual Click = 67CTR = 0.005%Note: only 1 month period

One 2 Car (Flash Banner Advertising)


Advertising Period Jun - December 2010



Hotelsthailand.com (Flash Banner Advertising)


Advertising Period May - July 2010


Actual Click = 634CTR = 0.03%

Jobsdb.com (Top Flash Banner Advertising)


Advertising Period June – August 2010



Social Media Network updatedYR - 2010

http://www.facebook.com/lmginsuranceTH

http://www.facebook.com/lmginsuranceTH

Data updated from Aug. 2010 – present (due to appx.148 like in Aug. 2010)

Activity 2,095 wall post651 Information

309 photos

Post views / Feedback / Impression

People does review & acknowledge…..

We share photos, story and news updates…

Post & Reply

Post it – Win it

Post views / Feedback / Impression

Demographics

Female = 47% Age 25-34 = 23% Age 35-44 = 10%Male = 51% Age 25-34 = 27% Age 35-44 = 14%

214 Fans is from Bangkok

47 Fans is from Nonthaburi (Vicinity)

263 Fans is in Thailand

New Project launched

YR - 2010

iClaim

Press Conference

iClaim

iClaim application

is available to download from iTunes App Store

Self Claim Service

Click to Call

Search

Repair Status

My Profile

Record insurance policy details via QR code

Follow up repair status

Search for nearest garage, hospital and branch via Digital Map included the direction provided.

Call to call center “1790”, and indicate automaticallyaccident scene bookmark and policy details show.

Customer can report claim themselves, receive ref. claim no. and bring the car to fix.

Self Claim Service

Click to Call

Search

Repair Status

My Profile

iClaim

1st Step download Application from

iTunes App Store

iClaim application

• Involve other party• Not involve other party

2nd Step

Self Claim Service

Receive ref. claim no.

Other party damaged

Customer’s license plate

Other party license plate

Other party’s policy

Driving license

Involve other partySelf Claim Service

Claim Service

Pick Up and Delivery Service

Roadside Service

Report Accident

3rd Step

Click to Call

4th Step

Search from Digital Map Contract garage Dealer garage Hospital Branch

Advance modeto introduce direction

Search

You can also search by o Nameo Provinceo Postal code

5th Step

Follow up repair status

Repair Status

6th Step

Record insurance policy details via QR code

My Profile

LMG Website DevelopmentYR - 2011

We plan to develop…

o Adjust website overall and make it more attractive

o Create activity on website

o Get information registered and make useful on those datao Drive more traffic to our website

Online quotation

OK

Tools

• Google Ad Word

• Google SEM

• Google SEO

• Social Network

•

We will use these following tools to drive more traffic to our website

Internet Marketing PlanYR - 2011

Objectives

Promote online

Brand

Products

Services

LMG

New customer

New target

Sales volume

Google pay search

Google display advertising

outcome

Advertising Type 1

Sponsor text ad.

Banner ad.

Google Display Advertising

Google Ad Word

Advertising Type 2

Google Pay Search

Google SEM

Campaigns Plan for advertising

Super Save

Voluntary Insurance (Type 1)

Voluntary Insurance (Type 2-3)

Mileage (new / TBC)

Roadside Express

Quality of repair

iClaim

products

services

Target Website VS Campaign

Automobile (avg. daily impression per site 10K - 100K)

AVG. Cost Per Click FOR AUTOMOBILE RELATED SITES: TEXT ADS : THB 5-10BANNER ADS: THB 7-15

All CampaignVS

Finance & Business News(avg. daily impression per site 10K - 300K)

AVG. Cost Per Click FOR FINANCE AND BUSINESS RELATED SITES:TEXT ADS : THB 8-15BANNER ADS: THB 12-20

VSRoadside

Quality of RepairVoluntary Insurance Type 1-3

Social Network PlanYR - 2011

Social Network Plan

Like usFollow us

Watch us

www.lmginsurance .co . th

Social Network Plan

www.lmginsurance .co . th

Social Network Plan

• increase more fan page

• create more activity

• create game & application

Social Network Plan

• tweets update

• increase followers

• more post & reply by followers

Social Network Plan

• create LMG community on YouTube

• movie or scoop posted & feedback

• share our story to others

FYI… ContentYR - 2011

Thailand Social Media Users (per day)

2.2 Million

2.2 Million

% Online Shopping compare to income (Thailand market)

• Less than 5% = 52%

• Between 6-10% = 31%

• Between 11-25% = 10%

• Between 26-50% = 6%

• Between 51-75% = 1%

• Above 75% = 0%

Groceries is the top rank online purchase

Social Commerce increase 500,000 MB (Thailand market)

Thailand

Internet Penetration

YR-2010 :- Growth 20% = 22 million

YR-2015:- will grow to 52% = 36 million

* 26% Internet user plan

to shop online in the next

6 months

* 31% bought from online-

only stores

* 30% bought from

shopping portal sites

* 19% bought from shops

off & on-lines

Thank you