LAMY GermanyCreative by Tennyson

Student Number : 2292793

PART ONE| Abstract

LAMY is one of the brand in the world. Because of it and reasonable price. This report will introduce the LAMY Company and different series of LAMY pens. Explain why LAMY pens could be popular in the world and how this company become successful.

most popular Pens designreasonable price

PART TWO| INTROUCTION

点击此处添加标题标题数字等都可以通过点击和重新输入进行更改，顶部“开始”面板中可以对字体、字号、颜色、行距等进行修改。建议正文

8-14号字， 1.3倍字间距。

点击此处添加标题标题数字等都可以通过点击和重新输入进行更改，顶部“开始”面板中可以对字体、字号、颜色、行距等进行修改。建议正文

8-14号字， 1.3倍字间距。

Lamy is a Germany company which founded by Josef Lamy in . was a management when he worked on American writing instruments producer. Lamy was run by Josef Lamy's son and it is a inventor in the use of moulded synthetic plastics to make their products.

1930

Josef Lamy

HISTORY

PART TWO| INTROUCTION

标题数字等都可以通过点击和重新输入进行更改，顶部“开始”面板中可以对字体、字号、颜色、行距等进行修改。建议正文

8-14号字， 1.3倍字间距。

high class fountain pen

Business style LAMY safari

LAMY joy

LAMY vista LAMY Al-star

PART 4 | BODY OF REPORT

1

3

1. Why LAMY could be popular in the world market especially for Chinese market?

a) The most important reason is its colourful design

b) Reasonable and acceptable Price

PART 4 | BODY OF REPORT

1

3

1. Why LAMY could be popular in the world market especially for Chinese market?

c) Lamy design different series pens in order to meeting individual requirements.

If you want to write characters in a fancy style, you can use LAMY joy.

If you want use LAMY for business, for signature.

PART 4 | BODY OF REPORT

1

3

1. Why LAMY could be popular in the world market especially for Chinese market?

PART 5| CONCLUSION

Although LAMY is not in the best position nowadays. They have to face a big challenge from its competitor. But this company has their own marketing mode and still have a good fame, capital, and a host of other advantages which they could use to recover their business and become competitive once more.

PART 6| Bibliography

Retrieved JAN. 25, 2017, from Wikipedia: https://en.wikipedia.org/wiki/LamyBRAND ANALYSIS: LAMY. (2016). PEN ECONOMICS.

Jono. (2011). Retrieved from Pentorium: http://www.pentorium.com/2012/07/01/lamy-safari-fountain-pen-review/

Thanks