Anthromorphising

Social Media – L4 – L5

Tuesday 15th April 2015

Unit G325: Section B – Critical Perspectives in Media

“Lets get Digital” –

“The new generation of UK media power players are ditching the traditional g_________s and going

s______t to their a_______e via the w___”

(P______t – 20__)

HISTORICAL CONTEXT

Entrance Activity

atekeeper

traigh udienc eb

lunket 08

(Plunkett – 2008)

“As people individually and collectively program the web, they’re increasingly

in c___________”

(Tapscott & Williams – 2006)

INTERNET

ommand

(Tapscott & Williams – 2006)

WHAT ELSE can you do on facebook that suggests you are ‘increasingly in command’?

“Once the users take control, they never give it back” (Dave Winer - 1994)

• Facebook is a democratic social media product that enables you to take on the role of prosumer.

• It also encourages users to ‘flower their voices’ (De Sola Poole – 1977)

• ‘flower their voices’ (De Sola Poole – 1977) -

Is this a good thing?

Why?

Aims & Objectives

• Re-cap prior learning of key terms/areas covered last lesson and/or so far.

• Introduce Facebook and the idea that platforms are beginning to exist inside this platform.

• How advertising and the power of it’s users have created different forms of advertising – e.g “Sponsored stories”

• How “Prosumer” driven media is shaping the social and commercial landscape – How are big brands reacting to this?

• Facebook and Whats App

• Review the learning.

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

Entrance Activity

YOU MUST go onto the ‘socialbankers’ website and find at least x3 statistics/facts about Facebook.

Extension - YOU COULD use the time you have been given to research other statistics that denote this new media technologies power (Technological Determinism) within society.

(April 2015)

• We are part of a ‘Global Village’ (McLuhan – 1967) of Facebook users• However the product has been criticised for ‘eroding normal social behaviour’ (Noam

Chomsky) due to it’s hyper reality nature.• The sense of belonging an community isn’t disappearing, “it’s changing shape” (Lull –

2006)

hyper reality – The distinction between the real World and Virtual World disappearing.

WHAT are the dangers of Groups/Pages and online communities such as this?

Inside Facebook: Mark Zuckerberg’s $100 Billion Gamble

Presenter:Emily Maitland

You are going to watch a short extract from the BBC documentary, which was aired shortly after Zuckerberg’s decision to float the Facebook brand on the stock market (May 18th 2012).YOU MUST complete the work sheet you have been given and answer the questions as you watch the extract.YOU COULD be asked to feedback your analysis to the rest of the class.

Inside Facebook: Mark Zuckerberg’s $100 Billion Gamble

Presenter:Emily Maitland

FEEDBACK

Quick Fire Task!

What does Web 2.0 (DiNucci – 1999) mean?

What is a Prosumer?

You have 1 minute to write down your definition – YOU COULD give an example to “back up” your understanding!

Theorist?

Noam Chomsky

YOU MUST research and write down the following regarding Facebook and Whats App:

• WHEN the takeover occurred and for how much £• WHY Facebook decided to synergise with Whats App – x1 Opinion/Verbal code• Statistics/Key information regarding the success (or lack of) of this takeover.

“Twitter” and Anonymous social Media

Thursday 16th April 2015

Unit G325: Critical Perspectives in Media – Section B

Why?

Aims & Objectives

• What is Twitter?•Is this a “FAD” or something more significant?

TWITTER

•How this form of “micro-blogging” has the power to ‘inject’ (Hyperdermic Syringe theory) it’s followers with the views of it’s consumers and challenge the Gatekeepers who have controlled and dominated the media for so long.

• What is the appeal of Blogging and why has it become an “essential part of the contemporary working World” (Jackie Cosh – 2008)

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

“Twitter in Plain English”

YOU MUST complete the worksheet as you watch the video.

• A product valued at $14.2 billion (November 2013)

• Is an example of Web 2.0 (1999 – Darcy DiNucci)

• Launched in 2006

YOU MUST go onto the ‘socialbankers’ website and find at least x3 statistics/facts about Facebook.

Extension - YOU COULD use the time you have been given to research other statistics that denote this new media technologies power (Technological Determinism) within society.

FEEDBACK

• Accessing this media product through a mobile device denotes how technology is becoming miniaturized.

• Louis Althusser “Interpellation” connotes how our, as prosumer’s in a WE-MEDIA culture, identity is “produced”.

Debate:Does this product “erode normal social behaviour”

(Noam Chomsky)

‘Technologies of Freedom’ –

De Sola Poole (1977) stated that the media would encourage the “flowering of a hundred voices”

Is this a good OR bad thing?

“The prejudices of physical life are reflected – and sometimes reinforced – in the virtual life”

Key term: Hyper reality

Trolling

Key term: Hyper reality

Research Task

YOU MUST go onto the Internet and find an article from the Popular Press/TV News Website that highlights the “dangers” of social media, preferably in relation to:

Make sure you record down the following:

• Date/Editor/Media Product• Verbal Codes/Statistics from the Article or story

itself.

Extension – YOU COULD research more than x1 example.

Key term: “WE Media” and Citizen-Journalism

Broadcast Media Perspective

“Right now, Twitter cannot seem to stay out of the headlines - and not in a good way. Whether it's the arrest of a teenager who abused the diver Tom Daley, the suspension of the account of a journalist who attacked NBC's Olympics coverage, or the attempt to unmask the person behind a spoof account mocking a newspaper executive, Twitter does seem to be on the back foot”.

Martin Barker (2001)

Explores the notion that online digital media and its effects is the ‘new moral panic’

WHO is panicking?

Martin Barker (2001)

‘new moral panic’

Jenkins (2006) there is now a “migratory behaviour” amongst audiences.

Source: http://www.journalism.co.uk/news/telegraph-most-read-uk-newspaper-website-in-september/s2/a555230/

GLOBALISATION

Bauman (1998) predicted that not everyone is included in the New Media ‘Global Village’ (McLuhan – 1967) as there are:

• “Winners & Losers”

Those losers are “left behind”.

WHO are the “losers” at the moment?WHO has been left behind?

https://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-age/section-b-case-studies/yik-yak-anonymous-social-media/

YOU MUST go onto the ‘Yik Yak’ Case Study page and answer the set questions on there.Extension - YOU COULD research statistics surrounding the product, what other media products have to say and establish whether any other theory applies.

Task - 15 minutes

What have you learnt today?

YOU MUST write down x3 things you’ve learnt about social media and in particular Facebook. YOU COULD also write down some key theory/terms that you have learnt today in relation to what we are covering at the moment.

Social Media –

“Comparison Alley” Due: Monday 20th April