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The KaBOOM! Corporate Partner Philosophy

Blue Chip Partners in Play

Dream Big, Pilot First, Grow Later

• Start small, pilot first• Let partners understand the cause

Partner DNA Matters

• Don’t just go for the big partners• Look for partners that “fit”

Getting in the Door

• Research, research, research• Read everything a potential partner reads• Plan and have multiple scenarios ready

The Paperless Meeting

• Don’t pitch right off the bat• Ask lots of questions• Follow up and follow through

Build A Web of Support

• Seek multiple contacts• Leverage and praise champions• CEO is not The Holy Grail

Fewer, Bigger, Longer: Partners and Partnerships

• Work on transformation, not transaction• Retention matters

Price It Right

• Execute on budget• Don’t rob Peter to pay Paul

Manage the Relationship Well

• Match skills & competency toe-to-toe, first• Leverage yourself, second• Face-time, not Facebook

Think “Co-owners”, not “Funders”

• Build relationships • Share goals, responsibility, accountability and credit

Involve the EntireOrganization

• Work to meet objectives of Marketing, PR, HR, merchandizing, government affairs, etc.

Let Partners Advance Your Cause

• Create experiences that let employees fall in love with the cause

Integrate Your Operations

• Get to know culture, priorities and people

Surprise and Delight

• Show genuine gratitude• Be creative, make a lasting impression