127
Select Coverage Highlights January – December 2014

KaBOOM! 2014 Earned Media Highlights

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: KaBOOM! 2014 Earned Media Highlights

Select Coverage Highlights

January – December 2014

Page 2: KaBOOM! 2014 Earned Media Highlights

Thought Leadership

Page 3: KaBOOM! 2014 Earned Media Highlights
Page 4: KaBOOM! 2014 Earned Media Highlights
Page 5: KaBOOM! 2014 Earned Media Highlights
Page 6: KaBOOM! 2014 Earned Media Highlights
Page 7: KaBOOM! 2014 Earned Media Highlights
Page 8: KaBOOM! 2014 Earned Media Highlights
Page 9: KaBOOM! 2014 Earned Media Highlights

Overprotected Kids

By Jennifer Golbeck March 27, 2014

Most parents who today spend weekends shuttling kids from soccer to play dates to birthday parties are giving their children very different childhoods from their own. Just a few decades ago, most kids spent a great deal of time playing on their own, largely unsupervised. But from ultrasafe playgrounds to helicopter parenting, today's kids may be missing out on the freedom, risks and failure that once helped them to navigate the world later as adults. A new article in The Atlantic explores what today's parenting trends mean for kids' development.

Page 10: KaBOOM! 2014 Earned Media Highlights
Page 11: KaBOOM! 2014 Earned Media Highlights
Page 12: KaBOOM! 2014 Earned Media Highlights
Page 13: KaBOOM! 2014 Earned Media Highlights

April 1, 2014 CEO Darell Hammond was interviewed on Fox 25 Morning News in Boston. The Mattel/KaBOOM! “I Believe in Play” video was shown throughout the segment, and a number of KaBOOM! key initiatives and partners were touted by both Darell and the FOX 25 anchor, including Playful City USA and the Humana Foundation.

Page 14: KaBOOM! 2014 Earned Media Highlights

April 17, 2014 Good Day New York highlighted the benefits of play and the role of KaBOOM! in trying to solve the childhood obesity and stress problems. James did a great job in his interview, calling out the organizations’ mission to advocate for a healthy balance of play for all children. The segment also features b-roll of playgrounds in and around New York City that KaBOOM! has helped build.

Page 15: KaBOOM! 2014 Earned Media Highlights
Page 16: KaBOOM! 2014 Earned Media Highlights

James Siegal speaks to KaBOOM!, the organization’s shift in mission, and key POVs in an in-depth interview with Mark Oppenheim for the m/Oppenheim Associates Insight YouTube series.

Page 17: KaBOOM! 2014 Earned Media Highlights
Page 18: KaBOOM! 2014 Earned Media Highlights
Page 19: KaBOOM! 2014 Earned Media Highlights
Page 20: KaBOOM! 2014 Earned Media Highlights
Page 21: KaBOOM! 2014 Earned Media Highlights
Page 22: KaBOOM! 2014 Earned Media Highlights
Page 23: KaBOOM! 2014 Earned Media Highlights
Page 24: KaBOOM! 2014 Earned Media Highlights
Page 25: KaBOOM! 2014 Earned Media Highlights
Page 26: KaBOOM! 2014 Earned Media Highlights
Page 27: KaBOOM! 2014 Earned Media Highlights

Playful City USA Leaders’

Summit/ideas42

Page 28: KaBOOM! 2014 Earned Media Highlights
Page 29: KaBOOM! 2014 Earned Media Highlights
Page 30: KaBOOM! 2014 Earned Media Highlights
Page 31: KaBOOM! 2014 Earned Media Highlights
Page 32: KaBOOM! 2014 Earned Media Highlights
Page 33: KaBOOM! 2014 Earned Media Highlights
Page 34: KaBOOM! 2014 Earned Media Highlights
Page 35: KaBOOM! 2014 Earned Media Highlights
Page 36: KaBOOM! 2014 Earned Media Highlights
Page 37: KaBOOM! 2014 Earned Media Highlights
Page 38: KaBOOM! 2014 Earned Media Highlights
Page 39: KaBOOM! 2014 Earned Media Highlights
Page 40: KaBOOM! 2014 Earned Media Highlights
Page 41: KaBOOM! 2014 Earned Media Highlights
Page 42: KaBOOM! 2014 Earned Media Highlights
Page 43: KaBOOM! 2014 Earned Media Highlights
Page 44: KaBOOM! 2014 Earned Media Highlights
Page 45: KaBOOM! 2014 Earned Media Highlights
Page 46: KaBOOM! 2014 Earned Media Highlights
Page 47: KaBOOM! 2014 Earned Media Highlights

Playful City USA

Page 48: KaBOOM! 2014 Earned Media Highlights
Page 49: KaBOOM! 2014 Earned Media Highlights
Page 50: KaBOOM! 2014 Earned Media Highlights
Page 51: KaBOOM! 2014 Earned Media Highlights
Page 52: KaBOOM! 2014 Earned Media Highlights
Page 53: KaBOOM! 2014 Earned Media Highlights
Page 54: KaBOOM! 2014 Earned Media Highlights
Page 55: KaBOOM! 2014 Earned Media Highlights
Page 56: KaBOOM! 2014 Earned Media Highlights
Page 57: KaBOOM! 2014 Earned Media Highlights
Page 58: KaBOOM! 2014 Earned Media Highlights
Page 59: KaBOOM! 2014 Earned Media Highlights
Page 60: KaBOOM! 2014 Earned Media Highlights
Page 61: KaBOOM! 2014 Earned Media Highlights
Page 62: KaBOOM! 2014 Earned Media Highlights
Page 63: KaBOOM! 2014 Earned Media Highlights
Page 64: KaBOOM! 2014 Earned Media Highlights

Twitter Highlights

Page 65: KaBOOM! 2014 Earned Media Highlights

Play Together Tour

Page 66: KaBOOM! 2014 Earned Media Highlights
Page 67: KaBOOM! 2014 Earned Media Highlights
Page 68: KaBOOM! 2014 Earned Media Highlights
Page 69: KaBOOM! 2014 Earned Media Highlights
Page 70: KaBOOM! 2014 Earned Media Highlights
Page 71: KaBOOM! 2014 Earned Media Highlights
Page 72: KaBOOM! 2014 Earned Media Highlights
Page 73: KaBOOM! 2014 Earned Media Highlights
Page 74: KaBOOM! 2014 Earned Media Highlights
Page 75: KaBOOM! 2014 Earned Media Highlights
Page 76: KaBOOM! 2014 Earned Media Highlights

9/11 Day of Service

Page 77: KaBOOM! 2014 Earned Media Highlights
Page 78: KaBOOM! 2014 Earned Media Highlights
Page 79: KaBOOM! 2014 Earned Media Highlights
Page 80: KaBOOM! 2014 Earned Media Highlights
Page 81: KaBOOM! 2014 Earned Media Highlights
Page 82: KaBOOM! 2014 Earned Media Highlights
Page 83: KaBOOM! 2014 Earned Media Highlights

Over the course of the morning playground build, KaBOOM! was featured in 5 different segments on MY FOX DC highlighting the importance of play.

Page 84: KaBOOM! 2014 Earned Media Highlights

Sep 12th, 2014 The cast of the Today show recap how a girl volunteer told President Obama that when she heard a special guest was coming, she “really wanted it to be Beyonce.” The newscasters mention that they were packing backpacks for needy kids.

The story went viral across major online and broadcast media outlets, generating 63 articles with impressions totaling 280.5 million.

Page 85: KaBOOM! 2014 Earned Media Highlights

America’s Most Playful Family

Page 86: KaBOOM! 2014 Earned Media Highlights
Page 87: KaBOOM! 2014 Earned Media Highlights
Page 88: KaBOOM! 2014 Earned Media Highlights
Page 89: KaBOOM! 2014 Earned Media Highlights
Page 90: KaBOOM! 2014 Earned Media Highlights
Page 91: KaBOOM! 2014 Earned Media Highlights
Page 92: KaBOOM! 2014 Earned Media Highlights
Page 93: KaBOOM! 2014 Earned Media Highlights
Page 94: KaBOOM! 2014 Earned Media Highlights

CONTEST REWARDS NATION’S MOST PLAYFUL FAMILY March 10, 2014 KaBOOM!, a non-profit dedicated to helping children lead active and healthy lives, is on the lookout for America’s most playful family. Now through March 16, share stories and photos of the way your family stays active and earn your chance to win one of more than 1,000 prizes, including a trip for four to Walt Disney Land Resort.

Page 95: KaBOOM! 2014 Earned Media Highlights

Rigamajig Launch/Go Out and Play!

Collection

Page 96: KaBOOM! 2014 Earned Media Highlights
Page 97: KaBOOM! 2014 Earned Media Highlights
Page 98: KaBOOM! 2014 Earned Media Highlights
Page 99: KaBOOM! 2014 Earned Media Highlights
Page 100: KaBOOM! 2014 Earned Media Highlights
Page 101: KaBOOM! 2014 Earned Media Highlights
Page 102: KaBOOM! 2014 Earned Media Highlights
Page 103: KaBOOM! 2014 Earned Media Highlights
Page 104: KaBOOM! 2014 Earned Media Highlights
Page 105: KaBOOM! 2014 Earned Media Highlights
Page 106: KaBOOM! 2014 Earned Media Highlights
Page 107: KaBOOM! 2014 Earned Media Highlights
Page 108: KaBOOM! 2014 Earned Media Highlights
Page 109: KaBOOM! 2014 Earned Media Highlights
Page 110: KaBOOM! 2014 Earned Media Highlights

General KaBOOM! Coverage

Page 111: KaBOOM! 2014 Earned Media Highlights
Page 112: KaBOOM! 2014 Earned Media Highlights

11 Creative Ways to Volunteer By Damon Beres April 6, 2014 National Volunteer Week starts April 6, but plenty of organizations could use your help year-round. If you’re looking to donate your time or talents, see how you can set to work any skills you have—as diverse as singing, knitting, gaming, or even arm-wrestling—to make other lives better. KaBOOM! (kaboom.org): In some communities, fresh air and exercise are a luxury that kids can’t access. Enter KaBOOM!, an organization whose volunteers build and improve playgrounds around the United States. Representatives say over six million children have been served by these efforts, which focus on struggling neighborhoods and urban areas that lack green space.

Page 113: KaBOOM! 2014 Earned Media Highlights
Page 114: KaBOOM! 2014 Earned Media Highlights
Page 115: KaBOOM! 2014 Earned Media Highlights
Page 116: KaBOOM! 2014 Earned Media Highlights
Page 117: KaBOOM! 2014 Earned Media Highlights
Page 118: KaBOOM! 2014 Earned Media Highlights
Page 119: KaBOOM! 2014 Earned Media Highlights
Page 120: KaBOOM! 2014 Earned Media Highlights
Page 121: KaBOOM! 2014 Earned Media Highlights
Page 122: KaBOOM! 2014 Earned Media Highlights
Page 123: KaBOOM! 2014 Earned Media Highlights
Page 124: KaBOOM! 2014 Earned Media Highlights
Page 125: KaBOOM! 2014 Earned Media Highlights
Page 126: KaBOOM! 2014 Earned Media Highlights
Page 127: KaBOOM! 2014 Earned Media Highlights