Jake Nava is an English music video, advert, and feature film director born in North London.

He studied film at the University of Westminster.

After he got his degree, he began his career at MTV Sports.

He was nominated for Best Video at the MOBOs and Best Director at the MTV Video Music Awards.

His “Single Ladies” video was listed by The Times as the 3rd of the “25 most influential music videos of all time”.

Jake Nava works with many famous artists, especially in the R&B genre. Nava has worked a remarkable number of times with Beyoncé, directing

Partition, Flawless, Grown Woman, Single Ladies, If I were A Boy, Naughty Girl, Beautiful Liar, Crazy In Love and Baby Boy.

Other artists include:› Lana Del Rey› Shakira› Mariah Carey› Enrique Iglesias› Usher› Tina Turner› Arctic Monkeys› Adele› Emeli Sande› The Rolling Stones› Spice Girls› Leona Lewis› Bee Gees › Delilah

He has also worked with famous artists for their commercials:› Naomi Campbell

› Jessica Alba

› Heidi Klum

› Janet Jackson

› Vinny Jones

› Doutzen Kroes

› Lucozade

› Armani

› Trident

After looking at various music videos directed by Jake Nava, I noticed that many of the videos focused on women’s bodies. This shows that voyeurism is his main influence when directing music videos.

With male singers such as Usher (Burn) or Enrique Iglesias (Not In Love), we can still see references to voyeurism as the song would feature a female character.

Women's appearances

Dominant male

Cool and sexy

Chic

Black and white editing

Dark/dim lighting

Artists portrayed as sexy – looking into the camera

Striking visuals

Artist is the main focus of the music video

Beyoncé ft. Sean Paul – Baby Boy Enrique Iglesias ft. Kelis – Not in Love

Jake Nava is the main person responsible for what we see on our screens

when watching music videos, therefore each video he works on will have

similar traits, to show his input into them. Here, we can see that the two

videos starring Sean Paul and Enrique Iglesias (as seen in the screen shot)

use low key lighting, creating a sensual and intimate atmosphere, with only

a small spotlight to emphasise this mood. Furthermore, the use of close ups

of their faces show they are the male dominant as well as the main focus of

this music video. We can sense this feeling of cool and sexiness just by

looking at the screenshots. These points all follow Nava’s directing style, to

show he directed these music videos.

Mariah Carey – Shake It Off Mis-Teeq - Scandalous

In these two shots we can see that Mariah Carey and Mis-Teeq are framed

in the centre of the shot, with a similar body language (bent legs, arms up,

looking sensual). There is a dim lighting but with high key spot lights making

the artist the main focus. Yet again, we can see that Jake Nava’s influence

of voyeurism has been used as we are here able to see the two artist in a

costume which enhances their body shapes, portraying them as the main

as the sexy main female artist.