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Part One:Introduction to Reading and Writing
Chapter 4:Reading & Evaluating Visuals
PowerPoint by Sarah Gilliam, Instructor of English
Mountain Empire Community College
Copyright 2014 by Pearson Education, Inc. All rights reserved.
In Concert:An Integrated Reading and Writing Approach
by Kathleen T. McWhorter
Chapter 4: Reading and Evaluating Visuals
In this chapter, you will learn how to:
Goal 1
Goal 2
Goal 3
Goal 5
Goal 4
Understand the function of visuals
Read and interpret visuals
Integrate text and visuals
Read and interpret different typesof visuals
Think critically about visuals
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Visuals are pictures, charts, graphs, drawings, or graphics that present information in visual format.
Visuals:
• Consolidate information into and display it in an easy-to-read format
• Explain and illustrate
• Dramatize information
• Display trends, patterns, and informationCopyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 1: Understand the Function of Visuals
How do I read a visual and understand it?
Helpful Tip: Study visuals closely. They emphasize important facts, concepts, and trends.
What are some strategies for reading and interpreting visuals?
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 2: Read and Interpret Visuals
1. Read the title or caption and legend
2. Determine how the visual is organized
3. Determine what categories or quantities the visual is illustrating
4. Determine the scale or unit of measurement
5. Identify trends, patterns, or relationships
6. Read footnotes and identify the source
7. Make a brief summary note
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 2: Read and Interpret Visuals
Strategies for Integrating Text & Visuals
1. Preview the chapter and note the number and types of visuals
2. Refer to the visual when the author tells you to
3. Read the visual using the steps on page 118
4. Move back and forth between the text and visual
5. Determine why the author included the visual
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 3: Integrate Text and Visuals
Types of Visuals
1. Photographs
2. Maps: locational and thematic
3. Tables
4. Graphs: bar, stacked, line, and circle
5. Charts: organizational and flow charts
6. Infographics
7. CartoonsCopyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 4: Read and Interpret Different Types of Visuals
How do I think critically about visuals?
Consider:
• Purpose of visual
• Effectiveness of visual
• How others might interpret it
• If the visual is targeted at a specific audience
• Who might relate to the information or use it
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 5: Think Critically About Visuals
Goal 1: Understand the Function of Visuals
Review Questions
Which of the following is not an example of a visual?
A. Pie Chart
B. Photographs
C. Chapter Summary
D. Paintings
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 1: Understand the Function of Visuals
Review Questions
Which of the following is not an example of a visual?
A. Pie ChartB. PhotographsC. Chapter SummaryD. Paintings
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 2:Read and Interpret VisualsReview Questions
Which of the following is an effective strategy for reading and interpreting visuals?
A. Making summary notes
B. Determining the unit of measurement (percent, dollars, etc.)
C. Reading footnotes
D. All of the above
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 2: Read and Interpret VisualsReview Questions
Which of the following is an effective strategy for reading and interpreting visuals?
A. Making summary notes
B. Determining the unit of measurement (percent, dollars, etc.)
C. Reading footnotes
D. All of the above
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 3: Integrate Text and VisualsReview Questions
True or False:The author will often tell you when to refer to a visual in the text.
True or False:I should read the text, then look at the visual.
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 3: Integrate Text and VisualsReview Questions
True or False:True: The author will often tell you when to refer to a visual in the text.
True or False:False: I should read the text, then look at the visual.
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 4: Read and Interpret Different Types of Visuals Review Questions
Which of the following is NOT a type of visual graph?
A. Line
B. Bar
C. Dotted
D. Stacked
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 4: Read and Interpret Different Types of Visuals Review Questions
Which of the following is NOT a type of visual graph?
A. Line
B. Bar
C. Dotted
D. Stacked
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 5: Think Critically About VisualsReview Questions
True or False:
Including a photo of a car accident with an article about text messaging while driving would be an effective way to express the dangers of texting and driving.
Copyright 2014 by Pearson Education, Inc. All rights reserved.
Goal 5: Think Critically About VisualsReview Questions
True or False:
True: Including a photo of a car accident with an article about text messaging while driving would be an effective way to express the dangers of texting and driving.
Copyright 2014 by Pearson Education, Inc. All rights reserved.