International Event Management BA(Hons) Open Day: Saturday 5 October 2013

Julie Kentsley-HoltCourse Leader

International Events Management BA(Hons)

• The teaching team

• Degree structure and contents

• Teaching, learning and assessment

• Employability

The Events Teaching Team

Julie Kentsley-Holt (UG Course Leader)

Mark Jordan

Jayne Luscombe (PG Course Leader)

Udo Merkel

Shonali Rodrigues

Michael Williams

International Event Management BA(Hons)

The degree course seeks to combine/link:

• … academic and applied work

• … theoretical and practical aspects

• … macro and micro perspectives

• … the real world and the ivory towers.

At the end you will be thinking/thoughtful, employable practitioners !!!

BA (Hons) International Events Management

Management of Events

You will gain theoretical understanding and practical experience of project management and event operations

• Concept development

• Feasibility

• Logistics

• Finance

• Risk and legal considerations

• Service quality the customer experience

Management of Events

You will also gain an understanding of the business environment and contemporary issues for events.

• Corporate social responsibility

• Sustainability

• Professionalization

• Employability

Event Operations and Project Management

Event Operations Management

Event Operations Management

Click icon to add picture

Click icon to add picture

Forecasting

“In Brighton, England, the Big Beach Boutique II concert by international star and local celebrity DJ Fatboy Slim was a disaster waiting to happen that happened. Event organizers and local authorities naively anticipated 60,000 people would attend the free summer beach party.

Instead, 250,000 music fans showed up. One person died, at least 140 people were injured, Brighton’s famous beach suffered environmental damage and the city’s safety services were stretched beyond past their capacity.”

Eleventh Rock Concert Safety Survey 2002http://www.crowdsafe.com/rcss11nr.pdf

Queuing

Customer Intensity = mean (average) rate of service / Mean rate of arrival

Site Management

In addition we draw on the Social Sciences to make sense of the complexity of the international events industry?

• Sociology

• Politics

• Economics

• Cultural Studies

• History

Events and the Social Sciences

Level 6: a range of options

• Law relating to Events

• Event Design

• Festivals and Events: a cross cultural comparative

• Sport Tourism

• Food, Society and Culture

• Public Relations

• Fundraising and Sponsorship for Events

(this is just a sample of the options available)

How will I learn?

Interactive lectures

Seminar work and presentations

Group discussion

Large key note lectures

Virtual Learning Environment VLE (Studentcentral)

On line quizzes

Practical workshops

Reading and personal research

Tutorials

How will I be assessed?

Assessment is specific to each module and may be a

mixture of group and individual work.

Assessment methods may include not only:-

Essays, exams, written reports

but also:

Poster presentations

Practical demonstrations

Use of contemporary digital media

Oral group presentations

How will I get feedback?

Normally this will be within 20 days of the hand in and

may be:

• Written, as a hard copy

• Online, via Turn It In

• Audio, via Podcast, audio on Turn It In or separate

MP3 file

Tutorials

Feedback may be on-going (formative) as well as at the

end of each assessment task (summative)

All 1st years will get feedback on a piece of work within 6

weeks of starting their course

Teaching within a modular (credit accumulation) system

The modular (credit accumulation) system :

• Single = 10 credits = 2+4 hours per week = 6 hrs/wk week

• Double = 20 credits = 4+8 hours per week = 12 hrs/wk week

• per year : 120 credits (e.g. 6x20 credits, 12x10 credits. …), I.e. 60 credits per semester

• 60 credits per semester: 6 x 6 = 36 hours per week,

i.e.12 hours of contact time + 24 hours of independent study time

Employability in the School of Sport and Service Management

• Employability

“A set of achievements, skills, understandings and personal attributes that makes graduates more likely to gain employment and be successful in their chosen occupations” (Yorke 2006)

• Employability as a core philosophy is embedded in ALL of our courses

Ongoing development an outlook and competences including” personal self management, communication enterprise, research and critical thinking.

Employability development

• Personal and professional development

• Placement opportunities from full year to short blocks

• Live consultancy projects, working with clients to solve problems and presenting solutions. Research field trips.

• Operating live events in levels 4 and 5

• Students are actively encouraged to participate in community projects and activities.

Employability

• Visiting speakers from industry and academia also involved in mentoring and assessing students

• Ongoing CV development through participation in University schemes for volunteering, mentoring, teaching etc.

• Support by SASM Employability Centre in Hillbrow.

Gaining experience

While studying:

• Applied assessments

• 2nd year – live event

• Placement year

• Invited speakers

Extra-curricula:

• @ctive student

• Local events

• Summer opportunities

Student live events: 2012-13

Industry Placement

Academic / Industry Association

International Events Management BA(Hons)

Any questions???