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This is the final powerpoint presentation of the outcome of my AS work :)
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ICE FM
Tahmina Begum
Candidate number: 4560
Preliminary task
Main task
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Comparing our radio show, ICE FM to other radio shows including BBC1 Radio. Conventions include:
ICE FM jingle Jingle at intervals. A weather forecast
Conventions we challenged:
Our weather forecast is slightly different. We meet a balance. We challenge stereotypes.
How does your media product represent particular
social groups?
Representation
We have 5 news stories:
Mile end stabbing
An interview with Boris John.
Young mayor
Food Critic
X Factor
What media institutions might distribute our news cast?
Radio 1 is aimed at people aged 15-29 Along with other radio shows it contains
chart hits with popular music.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Who would be the audience and why?
Audience we handed out questionnaires to find out
people’s listening habits.
People aged 16-21 wereless likely to tune into theRadio than people over 55.
46%
54%
Male
Female
0% 5% 10% 15% 20% 25% 30% 35%
North London
South London
East London
West London
Series1
Females are more like thanMales to listen to the radio.However, we decided not totarget a specific gender
We found out people from eastLondon are less likely to listen toThe radio so we wanted our targetAudience to be students from eastLondon.
02468
101214161820
Music
Gossip (Celebrity)Educational advice Personal adviceFashion advice
special guests/Interviews
Local NewsGlobal news Live studio chat
Series2
Music interested young peopleThe most and they seemedVery interested on interviewsWith special guests as well asLocal news.
How did you attract/address the
audience?
ICE FM’s target audience is:
16-21 year olds Living/studying/working in Tower Hamlets
What have you learnt about technologies from the process of constructing this product?
The advancement of technology
DAB Radio
Digital Audio Broadcasting is the equivalent to sky on the radio.
DAB Radio has many advantages.
Digital Divide
The digital divide is the space between people who have access to digital technology and those who do not.
Convergence, the merging of two forms of media.
Media platforms
A media platform is a type of software or technology that allows users to construct, or build up community relations and user-generated content.
Software: Garage Band Audacity Logic studio
Equipment: Studio Microphone Mp3 recorder
What do you think you have learnt in the progression from it to the full product?
