Iamwire Investment Pitch

7/9/2013Confidential Information by iamwire 1

India's fast growing online

media companyWeb & Mobile

In a growing market..

Online Adoption By Consumers

OnlineCommerce

OnlineAdvertising

Spend

OnlineBusinesses

OnlineProfessional

Online Content

Consumption

MobileAdoption

Startups & Investors


With lot of opportunity..

$ Online advertising is 15% of offline advertising

$ Online advertising to reach 2 Billion US$ by 2015

$ 10000+ Product & Service Company targeting online businesses

$ 2+ Million Digital Professional and Growing

$ 100+ Million Online users, and growing


Iamwire.com

An online media platform for online businesses and professionals


Market Needs

Digital Industry is growing very fast, professionals have a consistent need to keep pace with growth

Growing Online Industry in India need eco-system support for meeting their growth needs, challenges, and explore opportunities

Business need a credible platform to explore product and service companies suiting their evolving needs in digital arena

Product & Service Cos need an eco-system for presenting, connecting and positioning their offerings to digital businesses


Our Solution

Online destination for reliable news, analysis, information and Knowledge

Industry Events for Knowledge and Relationship Building

Supplier Database, Directory, showcase for business to explore and connect with credible product and service companies

Business partner network for product and service companies to explore, present to and connect with their potential clients


Target Audience

• Online enabled Professionals using web and Mobile in their day today life

• Professionals engaged in Online Industry

• Businesses enabling themselves online

• Pure Play Online Businesses

• Startups, Investors & Financial Advisory

• Tech, Non-Tech, Product & Service Companies


Go to Market

Reliable, Relevant and Targeted Content

Newsletter, SEO, Social Seeding

User social Sharing, Comments, Discussions, Forwards

Professional, Expert contributed content

Event, Advertising, Direct Marketing, SEM, FBM

Repeat Users News Users Referred Users User Promoted

User Database

Brand Promoted


Business Model

Generate Quality Content

User Content

Consumption

Actions

• Page Views

• Comments

• Discussions

• Engagement

Earnings

• Advertising

• BPN

• Event Tickets

Marketing &

Brand Building

Content and User

Acquisition

Collective offerings of Iamwire.com ensure high returns and easy sales cycles


Our Competition

Direct

• Techcrunch.com

• BusinessInsider.com

• Gigaom.com

• Zdnet.com

• Nextbigwhat.com

• Vccircle.com

• Medianama.com

In Direct

• Print Media

• TV Media

• Trade Magazines

• Individual Blogs & Forums


Our Advantage

We understand India and Indian Professionals better then the international players

We have Indian market as our 100% focus, as against a small focus by international players

Indian competition is still very nascent and catching up, we are late entrant in market but fast mover

Our Quality relationship, network, and existing brand visibility


Our USP

Proven and tested ability to understand needs of online businesses and professionals

Established network of experts, leaders, and Industry Professionals

Technology, data and analysis led leadership

Our value and relationship driven approach


Key Metrics

0

20

40

60

80

100

120

140

Jan

-13

Feb

-13

Mar

-13

Ap

r-1

3

May

-13

Jun

-13

Visits & Page Views

0

0.5

1

1.5

2

2.5

3

3.5

4

Jan

-13

Feb

-13

Mar

-13

Ap

r-1

3

May

-13

Jun

-13

Visit Duration (Min)

0

0.5

1

1.5

2

2.5

3

Jan

-13

Feb

-13

Mar

-13

Ap

r-1

3

May

-13

Jun

-13

Pageviews/Visit

Page Views

Visits


Comparative Metrics


Investment Info

• Wirefoot is at present self funded with Capital from friends and family in form of initial capital and Loan

• We target to raise ~2.5 Cr (500K USD) for building growth over 18-24 months

• Key investment buckets for this raise are Team, Technology and Marketing

• Monthly Burn shall move from ~ 0.03 Cr to 0.08 Cr


Key Spend Areas

• Team – Growing content & research team directly impacting growth of content, readership and key metrics

• Technology & Product – Enhancing “user – content” relevancy, UX, Analytics, and Scalability of Platform

• Marketing - Sustained investment to gain exposure and acquire more readers


Key Investment Considerations

Significant, Unmet need with limited competition and

high opportunity

Highly Scalable Business Model

Clear roadmap to profitability

Numerous successful global precedence

Unique Lower risk High Reward Strategy


Thank You

Abhinav Dinesh Garg

CEO, Wirefoot

+91 88 606 309 33

[email protected]


Education

Iamwire Investment Pitch