Upload
lamp-360
View
583
Download
0
Embed Size (px)
DESCRIPTION
Initially used at Thames Valley Investment Network. LAMP's pitch for 500k for it marketing automation, CRM and content marketing product.
Citation preview
Julian Poulter
LAMP Investor Presentation
TVIN
80%
Lead Automated Marketing Process
LAMLAMPP
CRM “+”
Data & Analytics
Content Management
MarketingAutomation
Social Media Publish
Email & Tracking
A Marketing Story
$30pm
$15pm
$30pm
$1200pm
$400pm
$30pm
$300pm
$20pm
$3000pm
$5025+ pm
$ per month
Not a story?
Multiple processes & tools (CRM +
emerging)
Data everywhere out of synch
Multiple logins, admins, subscriptions
He’s under enough pressure to:
Lower lead and customer acquisition
cost
Align sales and marketing
Demonstrate clear ROI, £ not just # of
leads
It’s a Nightmare
Content
Contacts
Connect
Convert
Close
LAMP Turns Chaos > Unified Product Process
Marketing Problem
Generate leads, manage content, get contact data, send to email addresses, publish to Social Media, convert to leads, manage sales, close $$$
$30pm
$15pm
$30pm
$1200pm
$400pm
$30pm
$300pm
$20pm
$3000pm
Cost per acquisition Value of business
LAMP Functionality & BenefitsSave money
1 * subscription
cost effective
Save time
1 * admin
1 * tool
1 * training, less
people
Improve results
1 * process
more leads
LAMLAMPP
CRM “+”
Data & Analytics
Content Management
MarketingAutomation
Social Media Publish
Email & Tracking
LAMP USPs
One unified product
Process not a tool
Cost effective: one
subscription
Low risk: Pay Per Lead
CRM+ for niche markets
LAMLAMPP
CRM “+”
Data & Analytics
Content Managem
ent
MarketingAutomatio
n
Social Media Publish
Email & Tracking
Growing Market Opportunity
2012 2013 2014 2015 20160
1000
2000
3000
4000
5000
6000
7000
8000
9000
ServiceAutoma-tionSales
Gartner 2012
$m
Drivers:
• Cloud
• Social
• Marketing
• Mobile
Market Segmentation & Targets
Target SMEs: UK 167,000, EU 1,583,000, USA 616,000
Tele-marketin
g agencies
Marketingagencies
25-250EmployeesTech CosProf & Tech Services
1-25EmployeesSelf Serve
Positive Early Feedback
Recent quotes from a customer:
“As a small company. Dealing with multiple campaigns lamp 360 is a must have! It does the job of four people and allows me to move between campaigns with one click“ Simon B. Tele-marketing agency
Go to Market Highlights
Direct Sales• Use LAMP !! Efficient
• Create content (IP) for demand
• Tele-sales process in LAMP
• Lead > Demo > 14 day trial
• UK > BRIC > USA & International
Agencies / Partners• Agency specific content
• Partner scheme with margins
LAMP: Early Market Traction• Prototype –
2011• MVP Live –
31/5/136 Prospects2 Proposals
2 Trialers
2 Cust.
The Team
Julian, CEOComshare, NCR, SAS,
Gentia Norkom,
Selling People
Deepak, CTOCisco, Sabre
Jem, Marketing
Amey, Pipex
James, FinanceErnst & Young, Unilibri
Christian, Sales
LAG Lead Gen
Flint, SupportSnap On
Julian – 28 years sales experience, IPO, UK & USA companies. BSc PhysicsSales in IT software, business intelligence, planning and budgeting, CRM, direct & indirect10 years own business – sales outsourcing, 40 companies start up, lead gen and salesTechy sales guy, built own e-commerce business and solution from scratch
Financial Projections
LAMP PricingPer user £28 averageARPU – 5 users: £1680
p.a. – 10 Users: £2364
p.a.
Yr 2 Yr 3
-1.0
0.0
1.0
2.0
3.0
4.0
5.0
0.2
1.3
4.3
-0.3
0.2
3.1
Revenue (£m)
Net Profit (£m)
Investment£503k initially, over 12 months
Accelerated product development (£116k)– Detailed technical support– Roadmap: some deeper functionality, some new
Expanded support, sales & marketing (£387k)– Develop re-usable assets, IP & content
Likely exit: Trade sale 5 years
Summary
Right time in marketBig opportunityGreat product that solves the problemIntegrated, functional and cost effectiveGood team£500k funding for R&D, S&MLet’s get going, now!
Find out more…
Call on +44 (0) 7930 397163Website www.lamp-360.comEmail [email protected]
Supporting Slides
Support 1
Demo screen shots
After login, we have the Divisional / Project / Campaign Selection
Let’s start by creating collateral – upload a whitepaper, create an event or link
The collateral automatically creates a Landing Page
Let’s automate the Campaign with a Stream consisting of a series of Steps
Each step relates to an email template and a piece of collateral
Here we create a simple (or complex) email template
Campaigns grouped in Projects, Target groups and other set up at Project level
Landing pages convert into Contacts (leads) in the system
Contacts > MQLs and internal sales optimised interface
Opportunities allow qualification to full SQLs
Dashboards provide customised overviews and navigation
Find out more…
Call on +44 (0) 202 3397 0725Website www.lamp-360.comEmail [email protected] to newsletter