How to get published

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How to get published

How to get published3rd CSR Communication ConferencePhD TrainingWim J.L. Elving

AgendaHow to get started with publishingFocusWriting tipsSelecting a journalOther tips & tricks

WimEditor in chief Corporate Communications, an International Journal (2006 2015)Editorial advisory boardJournal of brand managementInternational Journal of Management, Economics & Social Sciences Interactive Communication Systems and Technologies Tijdschrift voor Communicatiewetenschap (Dutch journal of communications)about 35 peer reviewed articles, 4 books, 15 book chapters, 18 editorials

WHYPublishingGet your work outProof you fit within AcademiaProof that your research is contributingBecause your University wants you toBecause you are brilliant!

HOWPublishingDo groundbreaking researchConduct the best researchYour ideas have not been tested beforeWell at least not on this way, in this sample, on this scale, with this method, etcetera

BUTPublishingBecause you are a good researcher doesnt mean you are a good writer!

Publish or PerishYour position at the University forces you to join in to the rat race of getting publications outIf you dont have enough publications in the end, you will end up as lecturer or adjunct lecturer, but not as professor

How to get publishedDo descent researchAdopt the highest academic ethical standardsKnow what is happening in the field of studyRead all new articles, books, blogs, and other information available in your expertise / research areaAdd to our knowledge!

Keep It SIMPLE!Terms in RQ need to be clarifiedA confusing RQ will lead to a confusing article (read low grades)One key question with several subcomponents can help you

InterestingEssentialNeed for a real grounded interest in your questionAcademic and intellectual debateIt is your interest that will motivate you to keep working and produce a good publications


Skinny QuestionsSkinny questions have simple answersRQs starting with (in general)When?How many?Who?Where?ARE NO GOOD RESEARCH QUESTIONS

Fat QuestionsCannot be answered in one sentenceMake you think of other questionsBegin with:WhyWhichHow



AVOIDQuestions that cant be answeredWhat is the best way to communicateOpinion questionsWhat does the general public feel about XClosed questionsA YES or NO as answer

Data PublicationOnce you have collected your materials start with a scheme for your articleAll (!) academic articles haveTitleIntroductionTheoretical backgroundMethodResultsDiscussionReferences

TitleOften neglectedOften a long (boring?) representation of the RQIn CCIJ: the articles with relatively shorter titles were seem as more attractive and received more downloads & more citations!Come up with a sexy title!

AbstractAbstracts are published separately from articles in on-line indices, SO MAKE IT CLEAR!AccurateSelf containedConcise and specific5% of article, or 500 words at mostCCIJ (and all Emerald journals) use structured abstracts


IntroductionContext, what is the environment in which your publication is positioned(Research) QuestionWhat is new?Why is this relevant to know!A outline of what the reader can expectTake the reader by the hand

Theoretical backgroundWhat is known about what you are tellingDid you check all recent literatureMake sure that half of your references are from the last 10 year, becauseIf not, than you are not joining in the current scientific debatesIf not, than we are apparently not that interested(it is really hard as a starting researcher to create a new field of study)Make a scheme, ending with propositions or hypothesis

There is nothing so practical as a good theory (Albert Einstein)

MethodMore important in surveys, experiments, content analysis than for qualitative workHowever, also for qualitative work it is necessary to give information about how you get the data, what you did ask in an interview and how you processed this data into the results


Conceptual paper

Critical paper

BUTYou need to be a respectedsenior author/researcher to be viewed as able to write conceptualor critical papers!!

Method IIBe clear about validity, reliability and relevanceScientific research = systematic approachRaise the same questions at any respondentUse same time framesTranslation of Research Question into ResearchInformation on how you conducted research

Method IIIQuantitativeQualitativeProcedureProcedureRespondentsRespondentsQuestionnaire/survey/experiment questionsUse existing scalesUse existing methodsEtc.Interview questions / other materialHow these are usedWhat is usedEtc.Give examples of questionsGive examplesHow you will analyze your dataHow will you analyze your dataHow you will present your resultsHow will you present your data

Method IVStandardize!Reputation was measured with the Reputations Institute (XXX, 200X). This scale consists of XX elements, that were all satisfactory reliable (Cronbachs alpha > .XX). Respondents had to indicate to what extend they did agree on a 7-point Likert scale. An example of an item is: . Scores will be presented on a XX scale where a low score represents a low reputation, and a high score a high reputation.

ResultsSystematic presentation of what your research results areNo INTERPRETATIONFactsPresent only what is needed in your argumentSelect!Dont present a correlation table of allvariables

Results IIDo present logical statisticsDont overdoSince we are in communication / business / or other social science, limit (or preferably dont) use of formulasIf your sample size is less than 100, do not use more than 2 decimalsFollow your hypothesis / propositions.

Not everything that can be counted counts, and not everything that counts can be counted

DiscussionWhat is your research contributing?What are the conclusionsWhat consequences have your conclusions onPractical issuesTheoretical issuesAre your results undermining current theoretical insights?Dont state that theory is wrong, but rather, based on these results the theory of XXX might be troublesome, because of these and that circumstances

Discussion IIAdd limitations SampleTheories usedProceduresScope EtceteraDont overdo limitations, but certainly add themAlways: more research is needed!And with a positive, conclusive remark

Discussion IIITip: start with a small summaryIn this contribution we wanted to gain more information on XXXX. Based upon theory X YYYY, but based on theory Z XXXX. We conducted a . Our main conclusions are that .

Publication processCheck manuscript requirements of journalIf 8,000 words is word limit, dont use more!Citations system (APA, Harvard) needs to be appliedWay of presenting manuscript needs to be appliedIf not DESK REJECT

Example CCIJDuring the time I was editor in chief I had four indicators for desk rejecting manuscriptsLengthScope of journal, if no reference was made to CCIJ or other communication / corporate communications / PR / organizational journalsIf references were old (for instance if only 3 out of 50 references were from last 10 years)If reference system was not applied

Review pathTIME

ManuscriptReviewersDesk rejectAbout 2 months



Revise, resubmit, major & minor revisionsReviewers need to be critical, and ALWAYS will give suggestions what is not good and what should be improvedThat is the task of reviewers!Carefully read those commentsThink about how you will start the revisionsThink about which revisions are needed and which not

Add a document!Always add a document in which you step by step describe what you did with the suggestions and what you did not doAlways be very polite!(First we would like to thank the anonymous reviewers for their suggestions and positive feedback we received on the previous version of our manuscript.)Sometimes the extra document might become longer than the original manuscript

TimeUp to publication, this might take 2 yearsExample2 months reviews; revise & resubmit2 months work; + adding another review (2 months)Maybe a third (final round) adding another 4 months (2 months writing + 2 months review)Extra time needed for editorAccepted, but editors will have other manuscripts accepted already, sometimes up to 3 or 4 issuesPrint, takes time

TipsUse paper & pencil to draw up a scheme of your manuscript at the startBe consequent in terminology, use the same word for each time you mention it, and do not start the creativity process in using all kind of different words for the same phenomenonorganization, institution, company, etceteraAdd yourself as a reviewer for journals, by being reviewer yourself you learn

Tips IIDont overdo with sending emails to editors, like:Dear sir, can you give me more information on the status of my manuscriptI saw in manuscript central that there werent any reviewers assigned. Can you please clarify?Being editor is not a full time job (& sometimes not a paid one). I can assure you that being editor costs a lot of time, and (s)he is doing its best to manage all manuscripts the best

Tips IIIWrite attractiveDont make your paper or study activeThis study examines In this study we examineThis paper reveals In this paper we revealBe sure to have the goals, contribution and gap of your research explicitDo not talk about the superiority of your methodDo not take too much words on irrelevant parts

Tips IVIf you are a non-native English speaker lets have your text checked with a l