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How to get Published. Dr Jonathan Wilson, LAIBS 31 st Jan 2012. Books & Journals. Disseminate Knowledge Support and Communicate Cutting Edge Research Facilitate Student Learning Make a Profit. Making the right choices. - PowerPoint PPT Presentation


  • How to get Published. Dr Jonathan Wilson, LAIBS31st Jan 2012 *

  • Books & Journals Disseminate Knowledge Support and Communicate Cutting Edge Research Facilitate Student Learning Make a Profit*

  • Making the right choices...ProjectProduct PublisherYour time is precious; you need to make sure that you maximise your academic impact without creating unnecessary work for yourself.


  • The Ideas Market Where do projects come from?You know of existing successful books in the market that you feel you can improve upon

    There isnt a book for the course you are teaching

    A publisher gets in touch with an idea or a request for help in a given subject areaYour ResearchIdentification of a Gap in the MarketYour TeachingBOOKSJOURNALSYou are responding to another article

    You need to publish your finding as a condition of your funding

    An editor gets in touch to commission a piece or to ask you to guest edit a special issue.*

  • Project Marketable KnowledgeAcademics and Publishers live and die by the quality of their content. You need to be strategic when deciding on a viable project but even more importantly you need to be REALISTIC.IS THERE REALLY A MARKET FOR THE ARTICLE / BOOK YOU ARE PROPOSING???INTERNATIONAL??ORIGINAL???BASED ON SOLID METHODOLOGY???UP-TO-DATE???A GENUINE CONTRIBUTION TO THE FIELD???*

  • Product - Books Long Term Projects they can be a statement

    Help to develop your academic profile

    Relationship with Publisher


    Can contribute to the current body of literature on the subject / Profile of the University *

  • Although I mentioned money, you are unlikely to sell as many books as this person!*

  • A student-focused text designed to accompany a core UG (and occasionally graduate) course

    Is required reading i.e. Introductory Sociology or Research Methods textbook

    Very long and are full of student-centred features such as questions, boxes, cases and summaries

    Level of publisher intervention very high!




    TEXTBOOKStudent and course-focused; possibly a vehicle for original thinking or research

    Tend to vary from their rivals a little more than core textbooks

    Written for more varied, higher level, courses

    Level of publisher intervention is still high

    Can be profitable


  • MONOGRAPHSA book based upon an original body of research carried out by the author (most commonly on the basis of PhD work or research carried out under a fellowship)

    Specialised and high level. Often with an academic or researcher readership.

    Sell VERY poorly.

    Priced High & often Hardback Only

    Increasingly difficult to find publishers who will publish monographs as they are unprofitable. *

  • Avoid the clichs...

    Ignoring journals guidelinesObscure titleNiche (domestic) empirical studyApplying to more than one journal at a time


  • Publisher Books Be StrategicTarget Appropriate Publishers Are they established in your area? Do they publish books that you use for your research?Are they global / local? Do you need to update your research? Would your title FIT their existing list?Do they publish the TYPE of book you are proposing? How is your book different? Be Pragmatic... Be Realistic...*

  • Be Strategic...

    Be Pragmatic...The EDITOR is a human beingThey are specialists in publishing They have market knowledge but they are NOT academicsPersonalise your cover letter individual & companyThey receive 10-15 unsolicited proposals a monthReassure them that you have done your research Be Realistic...Publisher Books*

  • Be Strategic...

    Be Pragmatic... INFORMATION ! COMPETITION ! MARKET! PEDAGOGY!Read the submission guidelinesClear rationale International potential? Course details provide outlines, numbers & institutionsWho is the competition?Why is your project different / better?Pedagogy - Imagine the page / sample material

    Be Realistic...Publisher Books*

  • Be Strategic...

    Be Pragmatic... INFORMATION ! COMPETITION ! MARKET! PEDAGOGY!Fully referenced proposalCourse detailsSample chapterShort CV

    Be Realistic...Publisher Books*

  • Be Strategic...

    Be Pragmatic... Be Realistic...Significant costs print, storage, deliveryEditor publishes 30 books a yearContract is deliberate; it reflects market expectationsMost editors reject 10+ proposals a month without review

    Publisher Books*

  • Publisher Journal Articles Be StrategicTarget Appropriate JournalsDo you use the journal for your research?Are the other articles related to yours? Has the journal published regularly in this area?Does the editor work in your field?Specialised or General? Be Pragmatic... Be Realistic...*

  • Publisher Journal Articles Be Strategic...

    Be Pragmatic...Do your research References? Readers?Online submission systemsDon't give them the opportunity to reject

    Be Realistic... *

  • Publisher Journal Articles Be Strategic...

    Be Pragmatic...

    Be Realistic ...Many journals have a rejection rate of at least 75%Perhaps consider trying smaller, newer journalsHow long between acceptance and publication?Is your article good enough?Is it worth a go?


  • Last slideAsk, Learn & Develop...Publish!Any questions?*