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A guide to personal branding and online reputation management for high school students.
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Essential keys to the digital job search
So, about that college application?
Ask the Audience
• Would you send any of those photos along with your college application?
• Would you sign your name, “Sexy 4 Eva”?
• What about for a job application?
If you’re online…
• 20% of admissions counselors admit to looking at candidates’ Facebook profiles
• More than that admit to Googling candidates• Everyone sees your e-mail address
Does it matter?
• Emory University tour guides friend students, and profiles affect admissions decisions
• Admissions denied at Reed College because of “disparaging blog posts”
Bottom line
• What you post isn’t private, and deleting it doesn’t make it go away
But…
• You can use that to your advantage• You can make your own online identity (called
a “personal brand”)
That’s what I did
• Now I’m a social media strategist at OptimalResume.co
• I blogged and tweeted my way to a job
How does that apply to you?
• Create a personal brand that attracts, rather than repels, college admissions offices
Step 1: Clean up
• Facebook privacy settings• Clean profile picture• Untag incriminating photos• [email protected]• Delete offensive blog posts• What else?
Step 2: Create your “brand”
• How do you want to be known?• Smart? Tech-savvy? Artsy?• Want colleges to think, “That person will
contribute to our campus”
Step 3: Take your brand online
• Twitter • website/blog• What about Facebook?
What do you say?
• Write what interests you…within reason • Follow the “Mom Rule” — If you wouldn’t
want your mom to see it, don’t post it
Getting started
• Twitter handle – use firstlast (i.e. kellygiles)• Bio – something smart• Picture – a nice headshot, if you want one• End your tweets with #ncsmi so you can track
the conversation
Last words
• Think before you post.
Questions?
Kelly Giles, Social Media [email protected]