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Media + Middle Schoolers Media + Middle Schoolers + Media Literacy = + Media Literacy =
21st Century Learning21st Century Learning
Frank W. BakerFrank W. Baker
[email protected]@aol.com
March 1, 2008
Multi tasking
Digital nativesDigital natives
Media Savvy- YesMedia Savvy- Yes
Media Literate- NoMedia Literate- No
Educating in a new centuryEducating in a new century
““In this new media age, the ability to In this new media age, the ability to --negotiate and evaluate negotiate and evaluate information online, information online, -- to recognize manipulation and to recognize manipulation and propaganda,propaganda,-- and to assimilate ethical values and to assimilate ethical values
is becoming as basic to education as is becoming as basic to education as reading and writing….”reading and writing….”
New Generations, New Media ChallengesNew Generations, New Media Challengeshttp://digitallearning.macfound.org
What is media literacy?What is media literacy?
Take a moment to draft Take a moment to draft your own definitionyour own definition
Media Literacy:Media Literacy:
Analysis + ProductionAnalysis + Production
Understanding Understanding how media messages how media messages are constructed, for what purposes and are constructed, for what purposes and using which tools, characteristics and using which tools, characteristics and conventions.conventions.
Examining Examining how individuals interpret how individuals interpret messages differently, how values and messages differently, how values and points of view are included or excludedpoints of view are included or excluded and how media can and how media can influence beliefs influence beliefs and behaviorsand behaviors. .
Possessing a fundamental Possessing a fundamental understanding of the understanding of the ethical/legal ethical/legal issuesissues surrounding the access and use surrounding the access and use of informationof information
Media Literacy Media Literacy Core ConceptsCore Concepts
All media are constructedAll media are constructed Media use creative languages Media use creative languages
(with unique rules)(with unique rules) Media convey values & points-of-viewMedia convey values & points-of-view Different people interpret the same Different people interpret the same
media message differentlymedia message differently Media= power and profitMedia= power and profit
Source: Center for Media LiteracySource: Center for Media Literacy
Critical InquiryCritical Inquiry
Who produced/created the message? Who produced/created the message? (author)(author)
Why was it created? (purpose)Why was it created? (purpose) For whom was the message intended? For whom was the message intended?
(audience)(audience) What What techniquestechniques are used? are used? Who/what is omitted and why?Who/what is omitted and why? Who benefits? Who benefits? How is meaning conveyed/understood?How is meaning conveyed/understood?
Visual LiteracyVisual Literacy
ImagesImages
Media Literacy in SC Media Literacy in SC StandardsStandards
ELAELAGrade 6Grade 6
Social StudiesSocial Studies HealthHealth
Create persuasive Create persuasive writings such as writings such as print print advertisementsadvertisements and and commercial scriptscommercial scripts that develop a that develop a central idea with central idea with supporting supporting evidence and use evidence and use language language appropriate for the appropriate for the specific audience.specific audience.
PropagandaPropaganda
Mass MediaMass Media
Economics:Economics:influence ofinfluence of
advertisingadvertising
Body imageBody image
Food choiceFood choice
Tobacco/alcoholTobacco/alcoholadvertising and advertising and marketingmarketing
Study Finds Media LiteracyStudy Finds Media LiteracyCombats Alcohol InfluenceCombats Alcohol Influence
(student’s) (student’s) ability to be ability to be critically critically aware of aware of advertisingadvertising as well as as well as their ability their ability to resist peer to resist peer pressure are pressure are both key both key skills for skills for avoiding avoiding alcoholalcohol
Classroom Applications
Classroom Applications
Visual literacyVisual literacy
Classroom Applications
Photography can be a tool for youth Photography can be a tool for youth to interpret their world and to to interpret their world and to express their concerns.express their concerns.
Classroom Applications
How to “read an ad”How to “read an ad”
- reading the words- reading the words- examining the images- examining the images- considering the layout- considering the layout(e.g. rule of thirds; color, etc.)(e.g. rule of thirds; color, etc.)- techniques of persuasion- techniques of persuasion- where it was published- where it was published- who is the audience- who is the audience
Student ProducedVideo
Classroom Applications Political advertisingPolitical advertising
Ad Watch ColumnsAd Watch Columns
Classroom ApplicationsClassroom Applications
PBS series about World War II encourages students to identify and PBS series about World War II encourages students to identify and interview veterans and document their stories using digital tools:interview veterans and document their stories using digital tools: digital storytelling www.pbs.org/thewar www.pbs.org/thewar
Classroom ApplicationClassroom Application
The language of filmThe language of film
Classroom ApplicationClassroom Application
Language of Film Point of ViewLanguage of Film Point of View
Over The Hedge To Kill A MockingbirdOver The Hedge To Kill A Mockingbird
video
Classroom ApplicationClassroom Application
Parody/SatireParody/Satire
Classroom ApplicationClassroom Application
Body ImageBody Image
Classroom ApplicationClassroom Application
Math In The MediaMath In The Media
Media LiteracyMedia Literacy
Invite Frank Baker to present at Invite Frank Baker to present at your school or district staff your school or district staff development day.development day.
