Go Green Initiative

21st Century Environmental Leadership…

Everlasting Results.

o Naval Officero Momo PTA Presidento Founder, Go Green

Initiativeo Concern for children’s

health, now & in the future

o Desire to teach kids good environmental behavior

o Create change without legislation/taxation – no government impact

How the GGI Began…

The Five GGI Principles•• GGenerate compost

•• RRecycle

•• EEducate

•• EEvaluate environmental impact

•• NNationalize principles of responsible paper consumption

· Office of the Federal Environmental Executive

· National School Boards Association

· National Recycling Coalition & state affiliates

· National Audubon Society Science Div.

· American Forest & Paper Assoc.· PTA’s· And many more…

GGI Partners

Why a Schools Program?

· More people = fewer natural resources

· Schools are a significant source of waste generation in most communities

· Schools can have a long-term impact

· Schools act as a catalyst

What Makes the GGI Unique…

·Child-centric

·Market Driven

·Measurable Environmental Benefits

·Great Customer Satisfaction

·The Source of our Funding

·Media Relations

•All 50 U.S. states

•13 Countries U.S.; Canada; Mexico; Bosnia; Cameroon; Greece; India; Indonesia; Macedonia; Netherlands; Philippines; Uganda; UK

Market Share

129,5141,693,8601,590501310/21/2008

113,2731,442,909137149136/2/2008

94,2231,167,770111246101/23/2008

75,4391,061,07185046811/2/2007

TeachersStudentsSchools U.S. StatesCountriesDate

170270

850

1324

1590

0

200

400

600

800

1000

1200

1400

1600

2005 2006 2007 Jun-08 8-Oct

GGI Schools

Increase in # of GGI Schools

Increase in # of GGI Students

125,000230,000

1,061,071

1,442,909

1,693,860

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2005 2006 2007 Jun-08 8-Oct

GGI Students

9000 14000

75,439

113,273

129,514

0

20000

40000

60000

80000

100000

120000

140000

2005 2006 2007 Jun-08 8-Oct

Teachers

Increase in # of GGI Teachers

Key Performance Indicators (KPI’s)

Waste Diversion since June 2005• Over 5.3 million pounds of paper• More than 530,000 pounds of cardboard• 60,000 pounds of aluminum• 109,000 pounds of plastic beverage containers• Nearly 15,000 cellular phones• 11,000 printer cartridges• More than 435,000 pounds of mixed recyclables• 80,000 pounds of food waste

Key Performance Indicators (KPI’s)

Environmental Impact – GGI schools avoided the following…

• 44 billion BTUs of energy use

• 2,604 metric tons of greenhouse gas emissions

• 18,606,000 gallons of water

• 1 million gallons of oil

• 9,653 cubic yards of landfill space, due to paper recycling alone

PR &Media

•Website•Receives over 2 million hits /mo.•200,000+ unique visitors/mo.•75,000 page views/mo.

•Go Green Radio airs weekly on www.VoiceAmerica.com•Check our “Pressroom” on the website for weekly press hits•Web upgrades coming soon…

oBlogs and Vlogs with comments sectionoUpdated home pageoImproved online giving capabilityoPrivate pages for registered schools only

Key Sponsors

Wells Fargo

Pacific Gas & Electric

Nature’s Bounty

Target Marketing

Grow Kids

Giftberry.com