Embed Size (px)
DESCRIPTION
Slides to accompany an Intro to PR class discussion about news releases, media kits, and more.
Citation preview
Getting into the News
Copyright © Allyn and Bacon 2009
CHAPTER
14News Releases,
Media Alerts,
& Pitch Letters
In the News . . .
Copyright © Allyn and Bacon 2009
What is News?
Press (or News) Releases
Why Do Reporters Rely on News Releases?
Fact Sheets
Media Kits
Pitching
“Die! Press Release! Die! Die! Die!”
Contact Me
Barbara B. Nixon, Assistant Professor of Public RelationsGeorgia Southern University
E-mail: [email protected]: barbaranixonSkype: barbara.b.nixon
