Getting Into The Media Fordyce Forum 2010

By Carolyn Thompson

PR vs. Marketing vs. Advertising vs. Communications   PR differs from

  Marketing   Advertising   Communications

And should have a separate budget, different goals and be used in conjunction with all your other outreach methods.

Know your platform   What do you have to say?   Why is it relevant?   Why should someone listen to you

about your topic?

Target your audience

  Who do you want to listen?   Top 3 points you want to make

Need an idea?

  Idea Calendar

  For those of you with a book in you!   Booksurge.com, Author Resources, Web Seminars   http://www.booksurge.com/category/1812167801/1/Web-

Seminars.htm

Have an Internet presence

  Knowing who you want to reach, what you want to say and how you want to be perceived is key in your Internet strategy.

  Create content that is keyword driven which will drive people to your website/blog.

  The media wants CREDIBLE sources so make the investment.

Creating press releases   Getting your message across   Why is it newsworthy?   Proper format   Basics

  Who   What   Why   Where   When

MEDIA CONTACT Marc Samson Contract Creativity, Public Relations Director 240.501.7212 (cell) marcesamson@gmail.com

Go local before global

  Colleges, universities   Civic organizations   Newspaper   Radio   Talk radio   Television   Blogs   Resources

Getting your message delivered

  Congress.org   search for media

  http://www.congress.org/congressorg/dbq/media/

  http://www.radio-locator.com/

Paid resources that can get you exposure   Radio and Television Interview Report

  RTIR http://www.rtir.com/index.html

  GuestFinder.com

Working with a publicist   They are experts

  Listen, and let them drive   Prices and services differ

  Negotiate!   Interview several for ideas   Make sure your message is

  Properly conveyed   Pertinent to your audience

  Your needs change over time   So will your publicist

Preparing for media   Wear color   HD makeup is your friend   Ask for questions in advance   Answer directly   Smile with your eyes and voice   Be loose, but don’t fidget   Send thank you notes

Networking with a purpose

  Producers, writers, editors and talent change - follow their careers

  Introduce yourself and mention relevant exposure to establish credibility

  Offer support for charity fundraisers

  Have a professional press kit

Evaluate your investment

  What were your goals?   Were they achieved?   What happened that you didn’t expect?   What was the return on your investment?   Was it worth your time and effort?

Media Center

  http://www.carolynthompson.net/media.htm   Press Releases   Videos   Articles   Appearances   Upcoming events

Carolyn Thompson Publications AVAILABLE ON AMAZON.COM AND SELECT BOOKSTORES

Ten Secrets to Promotion...coming soon!

THANK YOU!

CAROLYN THOMPSON

Carolyn Thompson resides in the Washington, DC area and has been an executive recruiter since 1988. Carolyn is a creative entrepreneur and a certified career coach. A regular contributor to The Fordyce Letter, she is frequently called upon by national news organizations such as The Washington Post, The Wall Street Journal, NPR, CNN, and MSNBC among others to contribute content on a variety of topics. Her articles on career development, executive coaching, recruiting and the employment industry have been published in various national magazines, trade journals, and on the Internet.

Carolyn is also the author of TEN EASY STEPS TO A PERFECT RESUME and TEN STEPS TO FINDING THE PERFECT JOB, now available in select bookstores and on Amazon.com.

Look for her upcoming title, TEN SECRETS TO GETTING PROMOTED.

Her blog can be found at www.JobSearchJungle.com

For more information on executive coaching, sales, and recruiter training visit www.CarolynThompson.net

The Pinnacle Society, Member

International Coach Federation, Member