Getting your news in the news. Erin Hiro Journalism Professor The Telescope Adviser. Getting your news in the news. Everyone needs to practice Public Relations Make program, classes look good Promote students Promote yourself Educate the community. Getting your news in the news. - PowerPoint PPT Presentation
Public Relations
Getting your news in the newsErin HiroJournalism ProfessorThe
Telescope Adviser
Getting your news in the newsEveryone needs to practice Public
RelationsMake program, classes look goodPromote studentsPromote
yourselfEducate the community
Getting your news in the newsAlways asked: How do you get your
news in the news?www.The-Telescope.comPublished biweeklyServes
30,000
Getting your news in the newsGetting The Telescope in the
newsWrote a press releaseAward-winning Honored by city
Getting your news in the newsStep 1: Evaluate your
information
Getting your news in the newsStep 1: Evaluate your information
(cont.)
Getting your news in the newsStep 2: Writing a press releaseYour
writing matters here
Getting your news in the news
Getting your news in the news
Step 2: Writing a press release (cont.)
Getting your news in the news
Step 2: Writing a press release (cont.)
Getting your news in the news
Step 2: Writing a press release (cont.)
Getting your news in the news
Step 2: Writing a press release (cont.)
Getting your news in the news
Step 2: Writing a press release (cont.)
Example of a good press release
Getting your news in the news
Step 2: Writing a press release (cont.)
Example of a bad press release
FOR IMMEDIATE RELEASE MAY 8, 2010Rock Legend Dan Druff to
Perform Benefit Concert for Earthquake Victims
I really want to help those people. No one else seems to really
give a crap about them even though we live in the richest country
in America., said Dan Druff, lead singer of the Flakes, announcing
plans to perform a benefit concert for the victims of the
earthquake in Haiti. The Grammy-nominated star has a long history
of such selfless activism. Now its time for our fans to do their
part, Druff said.Getting your news in the news
Step 3: Send it outGetting your news in the news
Step 3: Local media information
Getting your news in the news
Two other resources:Palomar PIOs officeErin Hiro760-744-1150 ex
[email protected]
Questions?
