(13 Questions - 30 Responders)

Final Questionnaire

Evidence of FOUR Responses (out of the 30)...

‘Snapchatted’ by a 15 year old (Jess Simpson)

‘Snapchatted’ by a 16 year old (Lisl Tudor)

‘Facebook’ messaged by a teenager(Nicole Ruparelia)

‘Facebook’ messaged by a female teenager(Jody Goodfellow)

I decided to use ‘Facebook’ and ‘Snapchat’ to send my questionnaire out to my target audience, because they are primarily digital natives who frequently use their mobile phones and the internet.

Everything went quite smoothly in the end when using this method of collecting answers from my target audience. I also managed to screenshot some of the peoples’ answers for evidence.

Before, I stated that I used the ‘surveymonkey’ website so I could collect more responses from the audience, however, this was unsuccessful. I struggled when trying to send this out, therefore, I mostly relied on other forms of social media (web 2.0 and converged devices).

I also rang people who were within my target audience, and noted their answers down. Soon after, I finally ended up having at least 30 responses (which was a relief).

Why I used this Method?

Pie Charts of Results

(from 30 peoples’ answers)

1) Which title do you think suits best for my pop magazine? ALLPOP!

POPWORLD.

TEENPOPS!

GIRLPOP

TOPpop

• ‘POPWORLD.’ is the most popular option for the title of my magazine.• ‘GIRLPOP’’ is the least popular.

23.3%

33.3%

13.3%

6.7%

23.3%

This question is important as the masthead should be one of the main focuses on the front cover, and appeal the teenage audience. The name should straight away lead the readers to recognise the genre of the magazine, and the type of audience its aiming to reach out to. All of my options relate to my teenage audience in a way, so they would have all suited as the name for my pop magazine.

I reckon ‘GIRLPOP’ was the least popular because it sounds a little too young for my teenage magazine.

‘ALLPOP!’ and ‘TOPpop’ had the same results of 23.3%. This means that these titles were well-liked as well by their audience, but just not as popular than ‘POPWORLD.’.

‘POPWORLD’ has the connotation of getting a lot of content for your money; this will appeal to parents who may be buying the magazine for the young girls.

The results overall were not too large in difference from one another.

(Q1)

2) Which colour scheme would you prefer for my pop magazine?

Purple, pink and white

Orange, white and yellow

(Light) blue, red and white

• Purple, pink and white is the most popular colour scheme for my magazine.• Orange, white and yellow has the least number of picks.

43.3%

20%

36.7%

This is important as the colour scheme would remain constant throughout my whole magazine. There should not be too many distractions of different colours, and are colours that relate to my teenage audience.

Most of my audience had picked the colour scheme to be purple pink and white due to them being recognised more as feminine colours. My magazine should really only appeal females, therefore, the reader has got to notice straight away that the magazine targets more of a teenage female type of audience (and the colour scheme helps with this).

(Q2)

3) Which existing pop magazine are you most likely to read? TOP of the POPS

WElovePOP.

Other

None

• Most of my audience had chosen ‘TOP of the POPS’ as the pop magazine that they mostly read (followed closely behind is ‘WElovePOP.’)• Not a lot of my target audience do not read a pop magazine at all.

36.7%

30%

10%

23.3%

(‘Top of the POPS’ is an established brand which may explain its popularity)

4) Who is your favourite BAND, out of the choices given?

The Vamps

One Direction

Little Mix

The Saturdays

(4) Who is your favour-ite ARTIST, out of the

choices given?Justin Bieber

Olly Murs

Jessie J

Katy Perry

• One Direction is the most popular with my audience (with The Vamps closely behind).• The girl pop group Little Mix, has the least result.

• Jessie J is well-liked by my teenage audience.• Justin Bieber has a very small result, and is not my audiences’ favourite artist as a whole.

33.3%

13.3%

30%

3.3

%

23.3%

30%20%

46.7%

Justin Bieber has got a low result in comparison to the other artists – this depends on the audience member as Justin is actually very popular with most of his female audience, however, there are also many who do not like him at all (you either ‘hate’ or ‘adore’ him). Justin has been characterized as a ‘villain’ of pop music which may put a younger audience, who are use to accepting binary oppositions of good vs. evil, off.

One Direction is the most popular band than the rest, as they are well-liked by their female audience. A female teenager would generally like to read gossip about a successful band, which I would keep in mind if I want to attract more of an audience.

Jessie J has the highest result overall, as she is already found on many existing pop magazines (like 1D). She is liked by many as not only does she have an amazing voice, but she has taken part in charities and has shown caring actions towards others.

(Q4)

5) What should the double page spread, within my pop magazine, be about?

An interview with an artist

Photos of celebrities being exposed

Access with a band

Gossip about a particular artist or event

• Many have chosen that my double page spread should be about an interview with an artist.• My target audience were not really interested about the double page spread containing gossip about a particular artist or event.

56.7%

13.3%

6.7 %

23.3%

(An interview with the artist gives the audience the impression that they are connecting personally with them)

6) Who should be the main focal image on my front cover?

A female

A male

A boyband

A girlband

• A female is most ideal for being the main focal image on the front cover (to give personal identity).• There are minimal results for both bands being the main image.

56.7%

10%

30%

3.3%

7) Approximately, how many images would you expect to see on a pop mag-

azine front cover? 4

5

6

Or more

• Half of my audience want there to be at least 5 images on the front cover of my pop magazine.• It is less likely that I will be having more than 6 images on the cover, due to its minimal result.

16.7%

10%

23.3%

50%

8) How many cover lines would be ideal for a front cover?

3 4

5 Or more

• 50% of my target audience want there to be 5 cover lines on the front cover (this may be due to most of my audience wanting 5 images on the cover, with each one having a cover line).• Again, like with Q7, the idea of the cover of the magazine having more than 5 cover lines is the least popular.

13.3%

6.7%

30%50

%

(Again, 5 images and cover lines promises a good amount of content for the money)

9) Which price do you think is most suitable for a pop magazine?

£2 - £2.50

£2.50 - £3

£3 - £3.50

£3.50 - £4

• The majority of my audience want the price of my magazine to cost between £2-£2.50.• There is less of a result for the magazine costing the most at £3.50-£4.

43.3%

20%

30%

6.7%

10) Would you prefer formal language within the double page spread, or in-

formal colloquial language? Formal

Informal (colloquial language)

• Most of my female audience want my pop magazine to contain informal language, especially within the double page spread.• However, there is still a close result for the double page spread containing formal language, but is just slightly under.

43.3%56.7

%

I reckon the majority had picked the language to be informal, because this magazine appeals a young teenage audience in which the language of text should be more casual (formal is more for A-B income bracket). A young teen would prefer to read more ‘relaxed’ text as it relates to how teenagers usually speak.

The decision on whether the language within the text should be formal or informal, really depends on what the audience member had chosen in Q5. If they decided that the double page spread should be based on an interview, then it might be more formal than gossip about a particular celebrity (in which it would be more informal).

(Q10)

11) Which shot type do you prefer to be on the magazine cover, as the main focal

image? Medium Close-Up

Medium Shot

Medium Long Shot

Long Shot

• The majority of my audience want the main focal image to be a medium shot (with a medium long shot following closely behind).• Not many wanted a long shot of an artist/band.

13.3%

43.3%

40%

3.3

%

This question is important because the shot type of the main focal image should be part of the main attraction on the front cover. It should be large and connotes the importance of the particular artist, which is in relation to the story within the double page spread.

In Q6, the main focal image on the front cover being a boy/girlband has the least number of results. Therefore, not many would have chosen a long shot for the main image as this shot type is mainly taken of a band (which was not as popular with my audience).

(Q11)

12) Which font of the masthead appeals you more for a pop magazine?

(a)

(b)

(c)

(d)

(e)

(f)

• (a) is the most popular style of font of the masthead, for the magazine.• The least popular choices are (c) and (f).

33.3%

13.3%

16.7%

6.7%

23.3%

6.7%

There are a range of close results when they are all compared with one another.

I will create the actual style of font of the masthead similar to what has been portrayed on the questionnaire.

The majority of my audience members prefer the title to be bold, sharp, large and in capital letters so it will attract the female audience.

The connotation of the font chosen will make young people feel empowered and listened to, due to its outsized style.

(Q12)

13) Which contents page would you gain more attention to?

(a)

(b)

(c)

• Contents page (a) is the most popular with my audience (although, contents page (c) is not too far behind).•The least popular is contents page (b).

20%

36.7%43.3%

One of my teenage audience members had actually chosen two of the following contents pages, but for different reasons. She liked (a) because it was “more eye-catching”, however, she was also fond of (c) as it “looks easier to read”. I will take this into account and will combine the two designs together, so the contents page of my magazine looks creative but also structured, along with the text and images, at the same time.

(Q13)

I decided that the title of my pop music magazine is going to be ‘POPWORLD.’, and the style of font of the masthead is going to be in bold large capital letters. This is so it will attract my teenage audience, and it simply displays the genre of my magazine. I want it to be eye catching and easily stand out from the rest of the other magazines.

The colour scheme is going to be light blue, red and white. I know the majority of my target audience wanted it to be purple, pink and white, however, the colour scheme I chose also has a large result and I believe they are more ‘teenage’ colours than the ‘girly’ type. I want the colours to connote more of a ‘cool’ and ‘tomboy’ kind of vibe, although by adding other feminine touches to my magazine it will still appeal a teenage female audience (I don’t want to attract females who are too young).

I am relating my magazine closely to the existing pop magazine ‘WelovePOP.’, including its contents page. Again, most of my audience chose ‘TOP of the POPS’ but I think the layout of the magazine I chose is more creative but still not too ‘overwhelming’. I want the design layout not to be too ‘over the top’ but to still be appealing from the eye, and the text to be quite structured along with the images so its easier for my audience to read.

There are going to be approximately 5 images on my front cover, along with each photo having a cover line somewhere around it. I think this is the ideal amount for a pop music magazine as there should not be too many distractions, but there still has to be a variety of artists/bands portrayed on the cover. This will appeal a wider range of my target audience as the magazine does not focus on just one celebrity.

In Conclusion...

The main focal image on the magazine’s front cover is going to be a medium shot of a female artist, who will also feature within the double page spread. The main image should be the major story within the magazine, and I believe my audience will relate more to a female as they are the same gender, therefore, my female teenagers can make it more personal than just about boy gossip. Since the double page spread is going to be about an interview with the female artist, it is going to contain a mix of informal and formal language as it is most likely going to be a casual conversation (it all depends on how the artist will reply).

I will relate some of my images with the famous pop band One Direction, and the well-known female artist Jessie J. Since they are mostly recognised by their female audience, I will relate them with my models featured somewhere on the front cover/contents page.

My magazine will be costing somewhere between £3-£3.50. The majority of my audience have chosen the price to be between £2-£2.50, although I am going more for the expensive cost. This is because most existing pop magazines today realistically cost £2.99 or £3.99, and I reckon the audience would have obviously gone for the cheapest price.

In Conclusion...