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Origin
Southwest of China
Dates back 4 to 5 thousand years
Started in Tang Dynasty and flourished in Song Dynasty
First Spread
Japan monks took seeds, utensils, learned tea-making
techniques back to Japan
Worldwide Spread
16th century, Dutchmen brought word of magic leaf to Europe
1610, East India Company first sold tea to Europe
1636, tea entered France then Russia
1650, tea finally reached Britain
Tea culture in Malaysia
Brought in from china
21st Century
Revival of tea culture
Ideal trading point
Import duty-free policy
Strategic location
Multiracial community enjoys drinking tea
History
1999, founded by 2 sisters
Tan Hoe Sim and Tan Hoe Ling
Bought over existing tea company
Start business in Klang Parade
Limited space
Moved out to bigger space
Products
Pu erh tea
Oolong tea
History
1942, Lee Yi Xhen
Named Swee Tin to commemorate his father
Small stall – Chinese tea
Noticed locals preferred ‘the tarik’, then added black tea to his sales
Products
Chinese tea, Black tea, Red tea, Green tea,Fermented tea
Popular Brands – Lion Tea, Fuk Luk Sau Tea
Import from China, Indonesia, Sri Lanka
3rd generation, Lee Kah Onn, modernized the shop
Swee Tin Tea House Chwan Deng Tea Art
Purple Cane Tea House1987, Lim Hock Lam24 Branchesonline storeeducation servies
purple cane tea house
Thaitee1990Malaysia’s premier distributorwon domestic and international awardstea master, zheng qing chi
Qiu Xiang Tea4 branches in the country
Tork Shou Hong1946, Lee Thong KayChina & Japan
Jit Ri Enterprise2005China & Taiwan
Chwan Deng Tea Criteria Swee Tin Tea
Klang Location Ipoh 1999 Establishment 1942
15 years Operation 72 years
Pu-erh teaOolong tea Products Pu-Erh tea
Black tea
China, Taiwan Import China, Indonesia, Sri Lanka
Majority ChineseMinority Indian Customers
Majority MalayMinority Chinese
Chinese cafes, Mamak stalls
- Branches -
11 Competitors in the area 4
Perfect Competitive Market Structure Perfect Competitive
MYR 30,000 Income MYR 36,000
Chwan Deng Tea Strategy Swee Tin Tea
Price set according to market
Pricing Price set lower than competitors
Coupons offers Promotions
2 employees Management1 storekeeper
15 warehouse employees
Prepare gift sets package Holiday season Offers ‘buy 3 free 1’ deals
Twice a month New products Monthly
Using latest technology to store and extract tea Technology
Computerized system to manage the store
References• Global Manufactural(2008) Swee Tin Tea Merchant Sdn. Bhd.
Retrieved from http://www.gmdu.net/corp-734216.html• About to thaiteetea.com (2014, January 1) Retrieved from
December 2, 2014, from http:// www.thaiteetea.com/en/html• About us - purple Cane e Shop (2014, January 1 ) Retrieved
November 25, 2014, from http:// www.purplecane.my/en/content/4-about-us
• Welcome to Tork Shou Heong (2010 January 1) Retrieved December 1, 2014, from http://www.torkshouheong.com.my/index.php