The

ALLIANCE

BEN CASNOCHA

What is the secret sauce of

Silicon Valley’s ecosystem?

THE PEOPLE

JOHN LASSETERDISNEY/PIXAR

RECRUIT

MANAGE

RETAIN

Your company is not a family.

LIFETIME EMPLOYMENT is no longer affordable.

So many companies have moved to the opposite

extreme: treating employees like free agents

This is why trust in the business world is

NEAR AN ALL-TIME LOW.

This is why, according to Gallup,

70% OF WORKERS IN AMERICA

are not engaged in their work.

Companies, managers, and

employees need a new

where they make promises

to each other they can keep.

RELATIONSHIP

F R A M E W O R K

Start thinking of employees as

ALLIES on a TOUR OF DUTY.

As allies, employer and employee

develop a relationship

based on how they canADD VALUE TO EACH OTHER.

Employees invest in the

company’s success.

The company

invests in the

employees’

market value.

Start thinking of employees as

ALLIES on a TOUR OF DUTY.

In business, a TOUR OF DUTY is

an ethical commitment

between employer and employee.

A tour of duty has a SPECIFIC MISSION

with a REALISTIC TIME HORIZON.

For example,

“Ship this product in 18 months.”

Be sure the tour of duty promises

SPECIFIC CAREER BENEFITS for the employee.

A TRANSFORMATIONAL tour

is personalized and negotiated

one-on-one

by you and your employee.

We will help you transform

your career.

RECRUITER/MANAGER

The Promise of…

Transformation and Purpose

OF FORTUNE 500 HAVE CORPORATE ALUMNI GROUPS

ON LINKEDIN98%

Action Items1. Have an honest conversation

with your next candidate.

2. Articulate the spirit of Alliance

and define transformational

tours of duty.

3. Partner with managers at your

company and talk to them

about the Alliance.

An argument that

we need a new way of

doing business.

And a blueprint

for how to do it.

Q&A