Masthead

The masthead is large and covers the majority of the strong fallow area. It is a pull quote stating ‘WERE BEING THE BEST MCR WE CAN BE!’ the text is mostly red with ‘THE BEST MCR’ highlighted in white to stand out to the reader.

House style

Kerrang are a very image heavy magazine, displaying that here on the double page spread they frequently use a red text for things like the drop cap and pull quotes.

Main image

The main image covers the whole of the primary optical area and the weak fallow it takes up the entire left page. The image is in black and white and contains the lead singer of MCR this is to attract the eye of the target audience. The image is very unorganised and is taken during a practice session this helps to symbolise the rock genre.

Text content/type face

The article is set out into two columns. The amount of text is relatively small this is to appeal to a more younger audience since they won’t want to read as much.

Design Principles

The Guttenberg design principle has been applied to the double page having the main image as in the primary optical area to attract the eye of the reader along with the masthead in the strong fallow area and the secondary images in the terminal area to carry the reader’s eyes across the pages.

Design Balance

This double page spread has an informal balance as all the text is on the right hand side of the spread to give more a focus on the images.

Colour

The colour scheme of the double page is very dark and low-key this contrasts with the masthead and the text allowing them to stand out more boldly and making them more aesthetically pleasing.

Target Audience

The article is aimed at a young demographic because that is the audience of MCR.The article uses informal language and is heavy on images to do so.