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Digital Marketing Trends
and Social Media Info
JTO School of ManagementDigital Sales and Marketing Expert
Ilkka Kurkela 2011
Ilkka Kurkela 2011
2
http://www.youtube.com/watch?v=3SuNx0Ur
nEo
The World is Changing
Social Media Revolution 2011
3
Ilkka Kurkela 2011
“Overall Social Media
usage has nearly
doubled from 2008 to
2010.”
A Portrait Of Who Uses Social Networks In The US (And
How Social Media Affects Our Lives)
Jun 16, 2011 at 12:29am ET by Greg Finn
The World is Changing
4
Ilkka Kurkela 2011
A Portrait Of Who Uses Social Networks In The US (And
How Social Media Affects Our Lives)
Jun 16, 2011 at 12:29am ET by Greg Finn
”LinkedIn users have an
average age of 40.”
The World is Changing
5
Ilkka Kurkela 2011
Liiketoiminta
Digital
marketing
Top 5
increasing
investments
advertising
volumes are
decreasing
B2B Marketing Investment Trends
6
Ilkka Kurkela 2011
”The value of digital marketing is
about Precision, Scale and
ultimate Measurability”
Jennifer Howard: Head B2B Markets, Google
Digital Marketing & Sales Integration
Digital Marketing & Sales Integration 7
Phonecalls Meetings Offers
Digital Marketing
provides prospects
for sales
Digital marketing
Sosiaalinen Media Social media
Customer
Feedback
Ilkka Kurkela 2011
Sales
